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[dropcap]P[/dropcap]utrajaya: Tourism Malaysia is serious about tackling the India tourist market with an aggressive six-month marketing and promotion campaign from January to June 2018.
The campaign, a joint promotion effort with Akquasun Group, a destination marketing company based in India, begins this month and entails a comprehensive promotion effort undertaken in major cities such as Mumbai, Delhi, Kolkata and Chennai. In addition, the Tourism Malaysia promotion will also reach Tier 1 cities such as Bangalore, Lucknow, Surat, Ahmedabad, Nagpur, Pune, Hyderabad, Mysore, Cochin and Coimbatore, and Tier 2 cities such as Chandigarh, Rajkot and Ahmednagar.
Utilising a comprehensive promotion mix, the campaign will be implemented across print and online advertising, trade networking roadshows to meet top travel agents, participation in consumer and trade tourism fairs, workshops and product briefings on Malaysia, familiarisation trips, and other joint promotions and incentives.
Malaysia is represented by some ten organisations including tourism product owners, hotels and representatives from various tourism organisations, namely Desaru Coast, Legoland, Fantasy Rain Forest, Marina Putrajaya, Lexis Hotels & Resorts Sdn. Bhd., Ombak Villa Langkawi, Forest City Phoenix Hotel, Malindo Air dan Tourism Selangor.
Subsequently, Tourism Malaysia will continue on a trade networking road show to Kolkata (15 January), New Delhi (16 January), Ahmedabad (17 January) and Chennai (18 January).
From January to September last year, a total of 396,387 Indian tourists visited Malaysia. There are currently 231 weekly flights offering 41,080 seats from India to Malaysia.
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