Tourism Malaysia Embarks on Sales Mission to Hyderabad, Bengaluru & Kochi

by Travel Mail
4 minutes read
Tourism Malaysia Embarks on Sales Mission to Hyderabad, Bengaluru & Kochi

Tourism Malaysia is preparing to launch its largest-ever Sales Mission to India from 3rd to 7th February 2025, focusing on key cities in the southern region, including Hyderabad, Bengaluru, and Kochi. This landmark event brings together a delegation of 62 Malaysian sellers, aiming to promote business opportunities in the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector, wedding tourism, and traditional leisure travel.

Strengthening Malaysia’s Position as a Top Destination

With Southern India contributing to more than 50% of Indian visitors to Malaysia in recent years, the nation’s strategic efforts underline its importance in Malaysia’s travel landscape. In 2024 alone, over one million tourists from India visited Malaysia, driven by robust air connectivity, featuring 151 weekly flights and 26,686 seats per week between Southern Indian cities and Malaysia.

The recent introduction of new flight routes by Indigo Airlines to Penang and Langkawi from Chennai and Bengaluru has further simplified travel for Indian tourists, opening up Malaysia’s rich cultural and natural experiences.

Datuk Manoharan Periasamy’s Vision for Southern India

Datuk Manoharan Periasamy,Director General of Tourism Malaysia, who will lead the Sales Mission, commented,“India has been a key market for Malaysia for over 20 years, and with the upcoming Visit Malaysia Year 2026 (VMY2026), we are targeting 1.6 million Indian travellers. Southern India, with its robust flight connections, is crucial to our growth strategy. The 151 weekly flights and 26,686 seats per week reflect the high demand for travel between Malaysia and the Southern cities of India. This mission provides a valuable opportunity to highlight Malaysia’s appeal as a top destination for MICE, wedding tourism, and leisure travel, offering world-class infrastructure and beautiful destinations for all types of travellers.”

Malaysia’s MICE Tourism Infrastructure

Malaysia boasts a wide range of world-class venues and services for MICE tourism, making it a top choice for international business events. Key features include:

  • State-of-the-art convention centres: Cutting-edge facilities equipped with modern technology for seamless events.
  • Luxury hotels: Offering premium accommodation with comprehensive business amenities.
  • Professional services: Efficient support for international conferences, exhibitions, and incentive programs.

The combination of advanced infrastructure and strategic location ensures that Malaysia stands out as a leading business destination in Asia.

Wedding Tourism: A Dream Destination for Indian Couples

Malaysia is increasingly becoming a popular choice for Indian couples seeking unforgettable wedding experiences. The nation offers a diverse range of stunning venues and top-tier services:

  • Beachside ceremonies: Exotic beaches in Langkawi and Penang provide picturesque backdrops.
  • Luxurious hotel receptions: Opulent venues in Kuala Lumpur and Johor Bahru for grand celebrations.
  • Seamless wedding planning: Professional services ensure a smooth and memorable experience.

The growth of this sector underscores Malaysia’s ability to cater to various preferences and budgets, from intimate gatherings to extravagant celebrations.

Ease of Access for Southern Indian Travellers

Mr. Hishamuddin Mustafa, recently appointed Director of Tourism Malaysia Chennai, said,“The Southern Indian cities of Hyderabad,Bengaluru, and Kochi are vital markets for us, and the ease of access through 84 weekly flights and 12,395 seats per week makes Malaysia an attractive destination for travellers seeking a diverse range of experiences. Whether it’s for MICE, a dream wedding, or a family vacation, Malaysia has something for everyone. With Visit Malaysia Year 2026 on the horizon, we are excited to showcase all the new destinations, cultural experiences, and world-class venues Malaysia has to offer.”

The growing accessibility has positioned Malaysia as a preferred destination for:

  • Family vacations: Cultural explorations and adventure activities.
  • Business trips: Seamless connectivity for professionals attending conferences.
  • Wedding tourism: Smooth travel arrangements for couples and guests.

Showcasing Malaysia’s Unique Offerings

The Sales Mission aims to underscore Malaysia’s appeal across different travel categories, including:

  1. Cultural Experiences: Vibrant festivals, heritage sites, and local traditions.
  2. Natural Wonders: Stunning beaches, lush rainforests, and wildlife reserves.
  3. World-Class Venues: Modern facilities for both business and social events.

With the upcoming Visit Malaysia Year 2026, new destinations and cultural experiences are being prepared to offer a refreshed and enriched travel experience for Indian tourists.

Future Prospects and Growth Strategies

Tourism Malaysia remains committed to enhancing its offerings and strengthening partnerships with travel agents, airlines, and key stakeholders. The Sales Mission to Hyderabad, Bengaluru, and Kochi is a testament to Malaysia’s determination to expand its reach and promote the country as a premier travel destination for Indians.

Conclusion

As Malaysia embarks on this landmark Sales Mission, the focus remains clear—to position itself as a leading destination for MICE, weddings, and leisure travel. With strong connectivity, world-class infrastructure, and an array of unique experiences, Malaysia offers something for every traveller.

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