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[dropcap]N[/dropcap]ew Delhi: For Thomas Cook India, Delhi-NCR is a critical source market and forms a vital part of its Strategic Plan 2018-19. With a strong YoY growth of over23%,this region is the Company’s strongly emergent source market and contributes a significant15%to Thomas Cook India’s leisure business.The demand from cities like Delhi, Noida, Gurgaon, Ghaziabad and Faridabad continues to show impressive growth and this is complemented by emerging potential witnessed from in Meerut, Agra, Karnal, Ajmer in NCR as well.
To increase ease of customer access, Thomas Cook India has enhanced its distribution with an extensive network presence across43consumer access centres:15owned branches and28Gold Circle Partner (franchise) outlets across the North market. Thomas Cook India offers its customers a strong network in Delhi with14consumer access centres –6owned branches and8Gold Circle Partners to reach right to its customer’s doorstep.
Post extensive market-customer research, in a focused attempt to cater to its travellers and catalyse demand, Thomas Cook India had created special Regional Tours.The tourshave seen impressive growth of over30%and USPs include a friendly Hindi, English and Punjabi speaking experienced Thomas Cook Tour Manager, the company of Hindi speaking co-travellers, regional cuisine and a special North Indian Menu curated by Chef Ranveer Brar for North Indian customers while on tour along with special surprises on Premium Tours which includes Wine tasting and exclusive beer session.
Thomas Cook’s research has revealed that Delhi’s consumers are intrepid travellers who are keen to explore the world. While USA, Europe, Australia, Egypt, Singapore, Dubai and Abu Dhabi feature as favourites, strongly emerging destinations include Japan, Bali, China and Korea. Domestic destinations have also been gaining popularity amongst travellers looking for mini-vacations during long weekends. Destinations like Andaman, Kerala, North East, Ladakh, and Goa are popular amongst travellers from Delhi NCR and destinations like Kashmir, Kailash & Mansarovar, Char-dham have been gaining popularity recently.
Thomas Cook India’s foray into the Delhi-NCR market opportunity has targeted not just its business travellers and leisure travellers, but also Delhi’s high viable b-leisure segment (business plus leisure). The Company’s high growth segments from the State include the powerful family segment; also couples/honeymooners, young working millennials, student study tours, Gen S/Seniors, ladies-only groups and the volume-driver, corporate MICE groups.
Romil Pant- Senior Vice President- Leisure Travel, Thomas Cook (India) Ltd.said, “Delhi-NCR currently contributes a significant15%to our overall Thomas Cook business and given the strong YoY growth and high potential, we have identified the state as a key strategic focus for our Company.”
He added, “To cater to our loyal and growing customer segment, we had created unique regional tours that offer a regional touch while on an international holiday and this has been inspiring impressive uptake with a growth of30%YoY.”
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