Introduction to the Revolutionary Initiative
In a groundbreaking development for Indian travellers, Thomas Cook (India) Limited, in collaboration with SOTC Travel, has announced the launch of special direct flights from Ahmedabad to Bhutan, starting in April 2025. This strategic move bridges a crucial gap in the travel market and sets a new benchmark for convenience and accessibility in outbound travel from Gujarat.
Addressing the Market Gap
Until now, travellers from Gujarat wishing to explore the enchanting landscapes of Bhutan had to endure the hassle of connecting flights via Kolkata or Delhi. These journeys often involved multiple layovers, airport transfers, and repeated check-ins, making the travel experience cumbersome and time-consuming. With the introduction of direct flights, Thomas Cook and SOTC are eliminating these inconveniences, offering a seamless travel experience that significantly enhances customer satisfaction.
Tailored Travel Experiences for Gujarati Travelers
Recognizing the strong outbound travel demand from Gujarat, the newly launched direct flights come with a six-night itinerary meticulously crafted to cater to the preferences of Gujarati tourists.
Exclusive Tour Highlights
- Cultural Immersion: Experience traditional Bhutanese archery, indulge in a riverside lunch in Punakha, and enjoy a dinner in Thimphu accompanied by an artistic performance.
- Authentic Cuisine: To meet the dietary preferences of Gujarati travellers, Gujarati chefs will be stationed in Bhutan to prepare authentic vegetarian and Jain dishes.
- Personalized Service: The tour will feature the assistance of an experienced Gujarati-speaking tour manager, ensuring travellers feel at home throughout their journey.
Bhutan: A Destination Like No Other
Bhutan, renowned as one of the world’s happiest and greenest countries, holds the unique distinction of being the first carbon-negative nation. The country’s pristine landscapes, iconic monasteries, and vibrant culture offer a serene escape from the bustling urban life.
Unmatched Attractions
- Scenic Vistas: The Himalayan terrain and lush valleys present breathtaking views that are a photographer’s delight.
- Unique Experiences: Enjoy traditional hot-stone baths, explore nature reserves, and visit romantic spots ideal for couples.
- Cultural Richness: Bhutan’s monasteries and warm hospitality provide a deep dive into the country’s rich heritage and traditions.
Strategic Growth and Market Leadership
This initiative is not just a travel convenience but a strategic response to the growing demand for Bhutan as a travel destination among Indian tourists, particularly from Gujarat. By offering direct flights, Thomas Cook and SOTC are well-positioned to drive substantial growth in the outbound travel market from this high-potential region.
Expert Insights and Leadership Statements
Mr. Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Limited, said, “Our special direct flights from Ahmedabad to Bhutan represent a game-changer in Gujarat’s travel market. This initiative aligns with our commitment to innovation and customer-centricity. Gujarat remains one of our most important source markets, and with Bhutan’s increasing popularity, we are uniquely positioned to deliver value by offering a seamless, travel experience that addresses the specific needs of Gujarati travellers. We are optimistic that this launch will drive substantial growth from the region in 2025.”
Mr. S.D. Nandakumar, President & Country Head of Holidays and Corporate Tours, SOTC Travel Limited, said “Bhutan’s pristine landscapes, sustainable tourism practices, and cultural richness make it a compelling destination for the evolved Indian traveller. Our first-ever direct flights from Ahmedabad are a strategic response to market demand and an opportunity to unlock growth in this high-potential region. By delivering a special product, complete with thoughtfully designed itineraries and region-specific culinary offerings, we are setting a new benchmark for travel experiences while solidifying our leadership in the Indian travel industry.”
Carissa Nimah, Chief Marketing Officer, Department of Tourism Bhutan, said “We are delighted by the launch of Thomas Cook India and SOTC Travel’s direct flights from Ahmedabad to Paro, making travel to Bhutan easier and more convenient for our friends in India. We’ve seen growing interest from Gujarat, and this new route provides the perfect opportunity for more travellers to discover Bhutan’s serene beauty, vibrant traditions, and timeless charm. It also deepens the cultural and personal ties between our two nations.”
Conclusion
The introduction of direct flights from Ahmedabad to Bhutan by Thomas Cook India and SOTC Travel marks a milestone in the Indian travel industry, providing travellers with a seamless, enriching, and culturally immersive experience. As Gujarat’s travel market continues to grow, this initiative is set to redefine the standards of outbound travel, ensuring that the wonders of Bhutan are just a flight away.
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