Rajeev Kale – President & Country Head – Leisure Travel, MICE, Thomas Cook
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Mumbai: Thomas Cook (India) Ltd. India’sleading integrated travel and travel related financial services company, in a focused initiative to capture smaller, yet high potential local leisure markets, has conceptualized a unique customer outreach- going local- right to its customer’s doorstep.
To delight its high potential Mumbai based customers, and drive conversions, the Thomas Cook India’s specialWeekend Mega Holiday Sale,an on-ground activation across 5 key catchment localities between March 25-26, 2017, saw unprecedented response: over3000walk-ins and bookings of over550holidays to popular destinations likeEurope, Asia (including Singapore, Malaysia, Bali, Hong Kong), USA, Mauritiusetc.
Thomas Cook recognized that its customers find it increasingly difficult to visit its outlets due to traffic/parking challenges in cities like Mumbai and hence Thomas Cook India’s intent was to go out to meet its customers. Basis customer insights, Thomas Cook reached out to customers acrossGhatkopar, Kandivali, Juhu, Fort, Vashiand given strong customer demand, has now decided to extend the same to high potential Mumbai suburbs likePowai,etc., and extended suburbs such asVasai, Dombivli; with further on-ground outreach eventsaimed at cities likeDelhi, Bangalore & Chennai.
With the focus being exciting offers (across select tours from Thomas Cook’s Group and Individual holiday packages, Cruises, Contiki youth products, Regional tours, its romantic Love Trails, etc.), the weekend sale bonanza offered customers a range of attractive deals and the advantage of spot discounts up to Rs. 40,000 per person on Thomas Cook India’s holiday packages, with an added incentive of a ‘Child Travels Free’ or its Holiday pe Holiday Free offer on select international tours. For customers who pay the entire amount upfront, Thomas Cook India offers a further discount of up to 9% on select international departures. Thomas Cook India’s endeavour is to make holidays affordable for every Indian and ensure thatAb Poora India Ghumega!
Rajeev Kale, Thomas Cook India’s President & Country Head – Leisure Travel, MICEsaid,“In keeping with our promise to deliver a diverse and delightful range of holiday options right at the consumer’s doorstep, we flagged off our hugely successfulWeekend Mega Holiday Sale, an extension of ourThe Grand Indian Holiday Sale. With our umbrella of travel related services on offer at the road shows, our customers can book their complete holiday in a matter of minutes and ensure a hassle free, smooth travel experienceOur customers are increasingly emerging from small local pockets within larger cities, and our intent was to reach out to our customers by going local- right to their very doorstep!”
