Thomas Cook India eyes high potential Foreign Exchange Leisure Market

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Mumbai: Thomas Cook (India) Ltd. in a focused initiative to tap into the high growth potential of the Foreign Exchange leisure market, announced its ‘Grand Forex Festival’ across 180 foreign exchange outlets (including its 4 airport counters) pan India, and extends over a 2 month period ending June 30, 2017.
With a strategic intent to catalyse the forex holiday market and inspire maximum purchases, Thomas Cook India’s Grand Forex Festival has been smartly timed to capitalize on the peak season for foreign exchange holiday transactions.
During the 2 month Grand Forex Festival, India’s travellers serve to benefit from the range of assured gifts and attractive rates available on purchase of foreign exchange from Thomas Cook, including a shoppersstop.com voucher worth Rs.400 with every purchase, a Samsung Tab worth Rs. 18,000 to be won daily and Victorinox premium luggage worth Rs. 35,000 to be won weekly. The Mega Prize of the Grand Forex Festival is a “Tata Zest” sedan.
Also available during the Grand Forex Festival, are additional advantages to consumers, like the handy “rate block” feature (to protect against rate fluctuations), convenient online purchases via the thomascook.in Forex Store and guaranteed doorstep delivery across major cities in India.
Abraham Alapatt, President & Group Head – Marketing, Service Quality, Financial Services & Innovation, Thomas Cook (India) Ltd. said, “Foreign exchange is the next logical step post booking a holiday, and hence in an initiative to induce purchases and maximize transactions, we conceptualized The Thomas Cook Grand Forex Festival, timed perfectly to coincide with this the peak holiday season.”
He added, “As industry leaders, we’ve always focused on our customers, and courtesy our Grand Forex Festival’s attractive rates and assured gifts like the daily and weekly gift vouchers, luggage and our mega prize of a TATA Zest sedan, we intend to delight our value seeking Indian travellers!”