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[dropcap]M[/dropcap]umbai: As part of an initiative that puts the interests of the consumer at its core while giving airlines an opportunity to collectively build load factors in a progressively competitive aviation space, Tourism Australia has brought together eight full service and low-cost airlines to offer discounted fares to Australia as part of the pioneering ‘Great Australian Airfare Sale’. Featuring Scoot, Air Asia, Air India, Jet Airways, Malaysia Airlines, Qantas Airways, Singapore Airlines and Thai Airways, the booking period for the ‘Great Australian Sale’ is valid until 21 June 2018, with travel validity up to 30 June 2019.
Currently in its fourth edition, the ‘Sale’ has provided airline partners with incremental bookings to Australia with each version enticing them to return with better offers. In the first three editions, airline partners garnered over 54,000 bookings, with an increased return on investment and reduced cost of customer acquisition. It is an unmatched collaboration in the Indian travel industry, wherein a National Tourism Organisation (NTO) has orchestrated a win-win situation for airlines and travellers while also further fuelling demand for Australian holidays.
The ‘Sale’ will be promoted across various digital, social and print platforms and will be amplified by Tourism Australia’s Key Distribution Partners and leading online travel agents like MakeMyTrip, GoIbibo, Yatra and Cleartrip. Customers can also avail attractive discounts and cashback offers on MakeMyTrip and GoIbibo.
Talking about the campaign, Nishant Kashikar, Country Manager, India and Gulf, Tourism Australia said, “We are immensely proud to be the pioneers of campaigns like the ‘Great Australian Airfare Sale’ in India. The campaign is an industry-first initiative that has brought together eight airlines to offer Indian travellers a compelling reason to travel to Australia at unbelievable airfares. It serves a dual objective of securing early bookings to Australia and filling airline seats during out-of-peak times. We are confident that the version 4.0 of the Great Australian Airfare Sale will deliver an overwhelming response!”
In December 2017, Australia achieved its Tourism 2020 strategic goal of over 300,000 arrivals from India, three years ahead of target. India is currently the 8th largest inbound market, with 318,100 tourists visiting Australia during the year ended March 2018. For the year ended, December 2017, Indian visitors spent A$1.43 billion (approx. Rs 7,150 crores) on their Australian trips, an increase of 16 per cent over the previous year. This is the fourth year where Tourism Australia has recorded solid double-digit growth in both arrivals and spend, indicating the destination’s growing preference among Indians.
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