The Business of Events (TBOE) and IBTM World have proudly announced a strategic partnership to develop the IBTM Forum for Advocacy, with the inaugural event scheduled ahead of IBTM World on Monday, 18th November 2024, in Barcelona, Spain.
TBOE, a prominent UK-based think tank and advocacy network, is dedicated to elevating the global business events sector. Its mission is to underscore the significance of business events as a catalyst for economic, community, and societal growth. By leveraging opportunities for destinations and the broader industry, TBOE aims to further expand the global event economy.
Claudia Hall, Exhibition Director at IBTM World, expressed enthusiasm about the partnership with TBOE, stating: “We’re thrilled to collaborate with TBOE for the second consecutive year and to unveil the Forum for Advocacy in Barcelona. As we celebrate our 20th year in this vibrant city, we are committed to fostering dialogue between industry luminaries and governmental stakeholders. Our goal is to showcase the immense value that the business events sector brings to economies and societies worldwide.”
The IBTM Forum for Advocacy represents a significant milestone for IBTM World, reinforcing its status as the premier global hub for the business events industry. By placing advocacy at the core of its industry engagement activities, IBTM World continues to drive forward the conversation on the vital role of business events in societal development.
Martin Fullard, Director at TBOE, emphasised the importance of advocacy in the current global landscape, remarking: “Advocacy remains paramount in our sector, especially amidst the backdrop of democratic elections occurring worldwide in 2024. As governments seek innovative solutions and avenues for progress, our industry stands ready to demonstrate the economic, cultural, and social dividends it offers. By aligning with policymakers and speaking their language, we can effectively champion our cause and contribute to their policy objectives.”
The Significance of Advocacy in the Business Events Sector
The IBTM Forum for Advocacy is designed as an exclusive, invitation-only gathering, where senior leaders and stakeholders from the business events community will converge with politicians and policymakers. This platform will facilitate in-depth discussions on issues aimed at strengthening and growing the global event economy. Martin Fullard, TBOE’s Director of News & Content, will curate and chair the first forum, ensuring a focused and impactful dialogue.
The insights gathered from the forum will be summarized and presented on the first day of IBTM World (19th November 2024) on the Impact Stage. This dissemination ensures that attendees, buyers, and exhibitors are equipped with actionable takeaways that can drive real change and growth within the industry.
Key Objectives of the IBTM Forum for Advocacy
The partnership between TBOE and IBTM World for the Forum for Advocacy is set to achieve several critical objectives:
- Elevate the Profile of Business Events: By highlighting the economic, cultural, and social benefits of business events, the forum aims to elevate the profile of this sector among policymakers and industry stakeholders.
- Foster Industry-Government Dialogue: Creating a platform for open dialogue between industry leaders and government representatives to discuss the challenges and opportunities within the business events sector.
- Develop Strategic Insights: Through collaborative discussions, the forum will develop strategic insights that can inform policy decisions and industry practices, promoting sustainable growth.
- Share Best Practices: Attendees will have the opportunity to share and learn best practices from across the globe, fostering a culture of continuous improvement within the industry.
- Drive Advocacy Initiatives: The forum will spearhead advocacy initiatives that align with the broader goals of economic and social development, ensuring that the business events sector is recognized for its contributions.
The Future of Business Events Advocacy
As the global landscape continues to evolve, the importance of advocacy within the business events sector cannot be overstated. The partnership between TBOE and IBTM World is a testament to the proactive steps being taken to ensure that the industry not only adapts to changes but also leads in driving positive transformation.
IBTM World has long been a beacon of excellence in the business events sector, and the introduction of the IBTM Forum for Advocacy further cements its commitment to advancing the industry. By bringing together the brightest minds and most influential voices, the forum is poised to make a lasting impact on how business events are perceived and valued globally.
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