Ritwik Khare
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[dropcap]M[/dropcap]umbai:Established in 2012, the connection between STAAH and MakeMyTrip has been a boon to the rapidly growing and evolving Indian travel market.
“It has always been our goal to ensure we bring top-notch technology to our hotel partners,” said Ritwik Khare from MakeMyTrip, India’s biggest travel site. “The STAAH connection has enabled them to be seamlessly integrated to our channel when they make rates and inventory updates.”
“For our users – the customers – the partnership has been a contributor to our growing supply of real-time bookable inventory.”
MakeMyTrip holds a lion’s share of India’s travel market – 48%, 5.8 million Hotels Room Nights Stayed in 1Q FY18. Launched in 2005, the company revolutionalised the way Indians bought travel. Today the travel site provides its customers with access to all major domestic full-service and low-cost airlines operating in India and all major airlines operating to and from India; more than 45,000 hotels; 13,500 alternative accommodation properties in India; more than 500,000 hotels and properties outside India; and the Indian Railways and all major Indian bus operators.
“The rising disposable income amongst India’s middle-class has given rise to the modern Indian traveller who has a strong penchant to both domestic and outbound travel,” said Tarun Joukani, Managing Director, STAAH India Ltd. “This makes India a very lucrative market to any accommodation provider looking to grow.”
“Since our two-way connection with MakeMyTrip more than 5 years ago, we have enabled more than 1000 property owners reach and attract guests, increasing both occupancy and revenue.”
STAAH is a leading provider of cloud-based hospitality distribution technology solutions, including an award-winning channel management technology, a booking engine and other digital marketing services designed to help property owners of all sizes.
“STAAH and MakeMyTrip have a lot of synergies, primary among it are the client-first approach and constant innovation,” said Ritwik Khare “The success our clients see is a result of these common values.”
“The alliance has been a win-win for both companies. As a market leader in India, we’ve been leveraging our expansive network to their advantage. For us the connection opens up the global market, tapping into STAAH’s expanding overseas network that are yet to form a successful channel to reach the attractive Indian travel market.”
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