Sri Lanka Tourism is making waves in the Indian market with its extended promotion efforts. With the launch of the captivating “You’ll Come Back for More!” global campaign in India, the Sri Lanka Tourism Promotion Bureau (SLTPB) and Sri Lanka Convention Bureau are gearing up to host a series of impactful B2B Roadshows and Networking evenings. These events are strategically planned in cities like Indore, Vadodara, and Surat on the 10th, 12th, and 14th of June 2024.
Diverse Tourism Offerings
The primary objective behind these events is to position Sri Lanka as a premier year-round destination catering to all segments of tourists. By showcasing the country’s diverse tourism offerings, Sri Lanka aims to attract more visitors from Madhya Pradesh and Gujarat, two key markets in India. From pristine beaches to lush green landscapes, and ancient cultural heritage sites to vibrant festivals, Sri Lanka offers an array of experiences for every type of traveler.
Leadership and Delegation
Under the esteemed leadership of Mr. Harin Fernando, Honorable Minister for Tourism, Lands, Sports, and Youth Affairs, the delegation will be spearheaded by Mr. Krishantha Fernando, General Manager of the Sri Lanka Convention Bureau. This delegation comprises over 40 stakeholders from the tourism sector, including Destination Management Companies, leading hotels & resorts, homestays, tour operators, and various service providers.
Engaging B2B Interactions
The B2B Roadshows will facilitate meaningful interactions between industry stakeholders from Sri Lanka and their counterparts in each city. These interactions will pave the way for collaborations, partnerships, and business opportunities, fostering the growth of tourism between Sri Lanka and India.
Vision and Development Plans
Moreover, these roadshows serve as a platform to communicate Sri Lanka’s vision, new tagline, and future tourism development plans. By aligning stakeholders with the country’s strategic objectives, Sri Lanka aims to chart a path towards sustainable tourism growth while preserving its natural and cultural heritage.
Networking Opportunities
In addition to B2B interactions, these events offer ample networking opportunities for local delegates to engage with key influencers, corporates, MICE agents, trade associations, and other service providers. Such interactions facilitate knowledge sharing, idea exchange, and collaboration, ultimately contributing to the overall advancement of the tourism industry.
Ambitious Targets and Global Campaigns
Sri Lanka Tourism has set ambitious targets, aiming to welcome 2.5 million tourists in 2024. To achieve this goal, Sri Lanka has launched an innovative “You’ll Come Back for More” 360-degree global marketing campaign. This campaign has garnered significant attention by showcasing Sri Lanka’s attractions and tourist spots on leading international platforms.
International Presence
To underscore the importance of the global travel industry, Sri Lanka has conducted roadshows in various international destinations, including Brisbane, Sydney, and Melbourne in Australia, as well as in Turkey. These efforts demonstrate Sri Lanka’s commitment to engaging with key markets worldwide and positioning itself as a top tourist destination.
In conclusion, Sri Lanka’s continued efforts to promote tourism through strategic roadshows and global campaigns underscore its commitment to sustainable tourism growth and development. By fostering partnerships, engaging stakeholders, and showcasing its diverse offerings, Sri Lanka is poised to emerge as a premier destination on the global tourism map.
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