In a groundbreaking move, Skyscanner is now empowering millions of Indian travellers to seamlessly plan, search, and book their journeys in their native language – Hindi. This strategic initiative underscores Skyscanner’s relentless commitment to the burgeoning Indian market.
Expanding Horizons: Skyscanner’s Global Reach
Skyscanner’s dedication to enhancing the travel experience is boundless. The introduction of a Hindi language experience across its suite of products and services is a testament to its unwavering mission. This move will undoubtedly elevate the travel landscape for both Indian globetrotters and the travel industry as a whole.
Embracing Hindi: A Global Trend
Hindi, the third most widely spoken language globally, is experiencing a surge in its digital footprint. As more internet users seek content. The app is perfectly positioned to meet this demand. With the Indian travel, market projected to soar to an astonishing US$ 125 billion by FY27, and Indians increasingly gravitating toward online travel bookings, this localized experience is poised to revolutionize travel planning. Its impact will be felt not only in metro cities but also in Tier 2 and Tier 3 cities across India.
The resurgence of Indian Travel
Indian domestic and international air travel is experiencing a remarkable resurgence, surpassing pre-pandemic levels. This rekindled enthusiasm for travel is mirrored on the platform. In 2023, the app witnessed an unprecedented surge in search volume, reaching levels not seen since the pre-pandemic year of 2019. Notable trending routes in August include:
- Srinagar to Jammu
- Hyderabad to Bengaluru
- Mumbai to Dubai
- New Delhi to Seoul
- Srinagar to New Delhi
A Visionary Perspective
Hugh Aitken, VP of Strategic Relations at Skyscanner, expressed his thoughts on this monumental launch. He stated, “The Indian travel market is one of the fastest-growing in the world, and we see immense potential in connecting millions of travellers with some of the most ambitious travel providers in the industry. When accessing flight options on the app, travellers will now be seamlessly redirected to the Hindi locale on the airline or OTA site. In addition to native language support, we are making substantial investments across our entire product portfolio, benefiting not only consumers but also our partners in crucial areas such as distribution, advertising, and data.”
Strengthening Partnerships
It’s journey in India has been enriched through collaborations with market-leading partners. Names like MakeMyTrip, Indigo, Goibibo, SpiceJet, Yatra, EaseMyTrip, and Cleartrip have joined hands with Sky scanner, forming a formidable alliance. Their relentless pursuit of excellence means that this network is poised for continuous expansion.
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