The Sharjah Summer Promotions 2024, organized by the Sharjah Chamber of Commerce and Industry (SCCI) in collaboration with the Sharjah Commerce and Tourism Development Authority (SCTDA), launched on 1st July 2024 and will run until 1st September 2024. This year’s edition is celebrated under the slogan “Get set for a summer brimming with discounts and adventures.”
Massive Discounts and Prizes
This festival brings an exciting array of discounts of up to 75% on renowned local and international brands. Shoppers can enjoy a diverse selection of retail products, ensuring lucrative deals for families and individuals. The event also boasts prizes worth up to AED 3 million, adding an extra layer of excitement for participants.
Extensive Participation
The Sharjah Summer Promotions sees extensive participation from major shopping malls, retail outlets, hotel establishments, and tourist destinations across all cities and regions of the emirate. This widespread involvement underscores the event’s importance in boosting Sharjah’s economy and enhancing its status as a premier tourist destination.
Special Entertainment and Activities
The festival features a packed programme of 70 special entertainment activities and performances, catering to visitors of all ages. These events are spread across the largest commercial markets and shopping malls, popular tourist attractions, and family destinations in Sharjah.
Back to School Campaign
From August 19 to September 1, the festival will also launch the “Back to School” campaign, offering significant discounts on school supplies. This initiative ensures that families can prepare for the new academic year while enjoying substantial savings.
Sharjah: A Premier Tourist Destination
HE Khalid Jasim Al Midfa, Chairman of the Sharjah Commerce and Tourism Development Authority (SCTDA), said: “Sharjah stands as one of the leading tourist destinations for visitors from the UAE and the region, renowned for its diverse eco-tourism, cultural, and adventure attractions, as well as its shopping and entertainment offerings. This new summer campaign aims to solidify Sharjah’s status as a premier destination for the season. Furthermore, we aim to showcase to visitors from the UAE and beyond the exceptional summer experiences, events, and unique tourist options that Sharjah has to offer.”
Boosting Regional Tourism
Al Midfa added: “The campaign responds to the global shift towards regional tourism, with Sharjah being a global example of this trend in recent years. From July to September 2019 – 2023, the UAE led in guest arrivals at its destinations during the summer season, followed by India, Oman, Egypt, and Saudi Arabia. The emirate’s hotel establishments also recorded over four million guest nights. In collaboration with the Sharjah Chamber of Commerce and Industry (SCCI) and different strategic partners within the emirate, we aim to further increase guest numbers, enhancing the tourism sector’s role in inclusive development and economic diversification, and creating an ideal environment for business growth and investments.”
Economic and Community Benefits
HE Mohammed Ahmed Amin Al Awadi, Director-General of the Sharjah Chamber, highlighted the crucial role of promotional offers in achieving strategic goals that benefit Sharjah’s economy and community. The Sharjah Summer Promotions help revitalize commercial and tourism activities, attracting a large turnout of visitors and boosting the performance and growth of the retail sector.
Incentivizing Spending
The 2024 season provides a unique shopping experience with mega discounts that incentivize spending. This initiative is designed to increase sales across Sharjah’s markets and shopping centres, further enhancing the emirate’s commercial vibrancy.
Comprehensive Programme of Events
Ibrahim Rashid Al Jarwan, Director of the Economic Relations and Marketing Department at SCCI and General Coordinator of Sharjah Summer Promotions, announced a two-month packed programme of enticing events. This includes entertainment activities, workshops, and summer camps, ensuring that both residents and visitors can enjoy a variety of offerings.
Diverse Hotel Packages and Tourist Destinations
This year’s festival showcases more than 20 diverse hotel packages from 16 participating hotel establishments, alongside offers at 11 summer tourist destinations. These packages include complimentary experiences at Sharjah’s key tourist spots, providing unprecedented value for tourists.
Exciting Contests and Raffle Draws
Shoppers can participate in contests and raffle draws, with the chance to win valuable prizes. Additionally, gifts and rewards are offered by the Sharjah Chamber and various shopping malls and retail stores, enhancing the festival’s appeal.
Wide Range of Luxury Goods and Merchandise
The festival offers shopping enthusiasts the opportunity to purchase a wide range of luxury goods, merchandise, and gift items at discounted prices. These include clothes, bags, perfumes, fashion accessories, electrical appliances, and other diverse items from both local and international brands.
Explore All Offers and Discounts Online
The organizing committee encourages the public to explore all the shopping packages and discounts offered by the festival partners via the website (www.shjsummer.ae). The website features direct booking links for hotel reservations and shopping malls’ discounts, allowing customers to easily access the festival’s entertainment programmes and other offerings.
Participation in Raffles and Prize Draws
Customers making purchases at shopping centres or booking hotels in Sharjah via the website will have the opportunity to participate in the festival’s raffles and win valuable prizes. This initiative ensures that every transaction made during the festival period can potentially bring additional rewards to the shoppers.
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