Shangri-La Hangzhou, the first Shangri-La hotel in Mainland China, will undergo a renovation project in 2022
As part of Shangri-La’s 50th-anniversary celebrations, the company has unveiled a new brand logo for Shangri-La Hotels and Resorts (Shangri-La), which stays true to the company’s history while also presenting a fresh vision for the future. The new logo represents the brand’s progression with its customers while remaining true to the brand’s roots, which have always provided warm Asian hospitality. Shangri-story La’s has been closely linked to Asia for 50 years, beginning with the first hotel in Singapore in 1971.
To date, the brand has grown to more than 80 hotels and resorts in key destinations around the world, bringing the best of Asia to guests through sincere hospitality and a joyful experience.
The new Shangri-La logo has a more modern look and feel while still retaining the brand’s strong equity. The original typeface is refined for a more modern feel to conform with the new design style, and is influenced by Asian calligraphic elements and creates a link to history and tradition.
The signature “S” mark is retained and takes on a new gold colour that evokes the warm glow of sunrise, and the original typeface is refined for a more modern feel to align with the new design ethos, and is inspired by Asian calligraphic elements and creates a connection to history and tradition. In addition, the revamped logo does not contain the words “Hotels and Resorts,” recognising that Shangri-La is more than a location, but a feeling and an experience that inspires personal moments of joy.
“Since our founding, Shangri-La has been known for our genuine and heartfelt care shown to guests and colleagues, hallmarks of our Asian heritage that make us unique and special to this day,” said Hui Kuok, Chairman of Shangri-La Group. “We are not moving away from our core values, instead, this customer-centric approach signifies our commitment to strengthening the connection between our guests and our brand experience. We operate in some of the most dynamic parts of the world where customer expectations are
continuously evolving. Our brand evolution is our way of looking forward to the future and delivering on our promise of heartfelt hospitality in every moment across stay, wellness, family experience, gastronomy and more ” she added.
Shangri-La continues to build on the brand’s timelessness by reflecting, adapting, and innovating its service culture, architecture DNA, and signature experiences through its innovative spirit. Shangri-La Singapore marked the start of the brand’s transformational journey 50 years ago, and it continues to be a vital landmark in its transformational journey today.
The revitalised Tower Wing and the launch of Buds by Shangri-La, which took place in 2017 and 2018, respectively, set promising precedents for modern architecture and family experience concepts. The Horizon floors and suites at Island Shangri-La, Hong Kong, are undergoing a renovation that will add a new, modern outlook to a beloved destination.
Shangri-La Hangzhou, the first Shangri-La hotel in Mainland China, will undergo a renovation project in 2022 to honour classic elements of the West Lake location with a revised design concept that will give guests visiting the UNESCO World Cultural Heritage site unique, secluded, and ultra-luxurious experiences.
“The ongoing brand evolution strengthens Shangri-La’s commitment to guests, colleagues and partners. We view this undertaking as an important strategy that will empower our hotels to capture new opportunities by keeping pace with our customers and their changing expectations,” explains Lim Beng Chee, Chief Executive Officer of Shangri-La Group. “Reflecting on the last 50 years of heartfelt hospitality, the brand looks forward to curating more relevant and meaningful experiences that will enable many more moments of joy for our customers. Anticipating the future, we look forward to continuing this journey together.”
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