Qatar Airways has announced a groundbreaking partnership with the UEFA Champions League, securing its position as the Official Airline Partner of this prestigious competition. This historic collaboration, set to run until 2030, enhances Qatar Airways’ already significant presence in European football, building upon the airline’s previous successful sponsorships of UEFA EURO 2020™ and UEFA EURO 2024™. This partnership extends beyond football, as it includes a comprehensive engagement with Qatar Duty-Free, Hamad International Airport, and the Qatar Airways Privilege Club. These elements will work together to deliver an integrated experience for fans and travellers alike, positioning Qatar Airways as a leader in both aviation and sports partnerships.
Qatar Airways’ Growing Presence in European Football
Qatar Airways is no stranger to high-profile sporting events. Having successfully partnered with UEFA EURO 2020 and UEFA EURO 2024, the airline has established a solid foundation in European football. The new partnership with the UEFA Champions League allows Qatar Airways to leverage the world’s most popular club football competition to further its brand reach and influence. This deal also covers other major football tournaments, including the UEFA Super Cup, UEFA Youth League, and the UEFA Futsal Champions League, ensuring a year-round presence in elite football.
The UEFA Champions League is renowned for showcasing the best of European football talent. It is a tournament that captivates millions of fans globally and serves as a beacon of excellence, perseverance, and international unity—values that resonate deeply with Qatar Airways’ mission. The airline’s involvement in this premier competition highlights its commitment to supporting sports on a global scale, uniting fans and communities through the shared love of football.
A 36-Team League Phase Aligned with Qatar Airways’ Connectivity
The new UEFA Champions League format, featuring a thrilling 36-team league phase, aligns perfectly with Qatar Airways’ extensive European network. The airline currently operates flights to over 50 European destinations from its hub at Hamad International Airport in Doha, which was named the World’s Best Airport by Skytrax in 2024. This connectivity will allow fans from across Europe and beyond to easily access UEFA Champions League matches, further enhancing the airline’s global brand presence.
By offering seamless travel experiences to football enthusiasts, Qatar Airways continues to solidify its reputation as the World’s Best Airline. The partnership underscores the airline’s dedication to providing top-tier services, not only for those travelling to UEFA Champions League matches but also for all travellers seeking premium experiences.
Exclusive Offers for UEFA Champions League Fans
To celebrate this monumental partnership, Qatar Airways Privilege Club is offering exclusive benefits for UEFA Champions League fans. These include discounts of up to 12% on flight fares and special ticket promotions. The Privilege Club is also introducing tailored UEFA Champions League travel packages, designed to provide fans with seamless and memorable travel experiences. Whether attending a match or exploring a new city, these packages allow fans to fully immerse themselves in the spirit of the game.
In addition, Qatar Airways Privilege Club members will enjoy exclusive promotions that enhance their travel experience, offering more than just transportation. These promotions are aimed at providing football fans with an opportunity to travel in style while enjoying the airline’s world-class services.
A Message from Qatar Airways’ Leadership
Qatar Airways Group Chief Executive Officer, Engr. Badr Mohammed Al-Meer said: “We are thrilled to join forces with UEFA. As the Official Airline Partner of the UEFA Champions League, Qatar Airways is dedicated to transporting thousands of fans to this esteemed competition.
“Our partnership with the UEFA Champions League not only strengthens our connection with Europe but also aligns perfectly with our vision of fostering unity and celebrating excellence. This partnership highlights our commitment to connecting people worldwide through our network of over 170 destinations while supporting this remarkable competition.”
UEFA’s Enthusiastic Support of the Partnership
UEFA President Aleksander Čeferin, said: “Qatar Airways and UEFA are united in their passion for sports and global business excellence. This shared commitment is the foundation of our long-lasting partnership as we strive to provide football fans worldwide with exceptional experiences. We are delighted to expand our partnership to another level as we embark on a new era of the UEFA Champions League.”
This endorsement from UEFA’s leadership highlights the strong synergy between the airline and the organization. Both entities are committed to delivering exceptional experiences to fans while continuing to elevate the global appeal of the UEFA Champions League.
Star-Studded Campaign Celebrates the Announcement
To kick off the partnership in style, Qatar Airways launched an exciting promotional campaign featuring several global football legends. The campaign video includes Brazilian icon Ricardo Kaka as a Qatar Airways pilot, delivering a special announcement onboard. Meanwhile, English football legend Rio Ferdinand is seen enjoying the airline’s celebrated Business Class Qsuite. Adding to the star power is Fabrizio Romano, the world-renowned football journalist famous for his catchphrase, “Here we go!”, who also makes a memorable appearance.
The campaign doesn’t stop there. Paris Saint-Germain Féminines star Sakina Karchaoui and popular football content creator OussiFooty add a fresh and dynamic element to the video. This star-studded promotion embodies the airline’s commitment to creating exciting and memorable experiences, reinforcing its global brand presence within the football community.
Qatar Airways’ Extensive Sporting Partnerships
Qatar Airways is not new to sports sponsorships. In addition to its involvement with UEFA, the airline’s sponsorship portfolio spans some of the world’s biggest sporting events and teams. Qatar Airways is the Official Airline Partner of FIFA, the AFC, Paris Saint-Germain (PSG), FC Internazionale Milano, and The Royal Challengers Bangalore (RCB), among others. The airline is also a prominent partner in global motorsports, sponsoring Formula 1®, MotoGP, and the IRONMAN Triathlon Series.
Additionally, Qatar Airways’ presence extends into other sports, including rugby, kitesurfing, motor racing, padel, squash, and tennis. This extensive sponsorship portfolio underscores the airline’s commitment to supporting a wide range of sports, highlighting its dedication to promoting physical excellence and fostering international camaraderie.
Conclusion
Qatar Airways’ partnership with the UEFA Champions League represents a significant step in the airline’s mission to unite people through sport. This collaboration will not only enhance the travel experience for football fans worldwide but also solidify Qatar Airways’ position as a leader in both the aviation and sports industries. With exclusive offers for fans, a star-studded promotional campaign, and a commitment to excellence, Qatar Airways is set to make a lasting impact on the world of European football.
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