Top J&K Tourism officials showcase the UT as a premier all-season destination with a focus on upcoming Winter Carnivals and Adventure Conventions.
Highlighting seamless connectivity and new circuits, the delegation invites Jaipur to “give us the opportunity to serve you.“
In a significant move to strengthen tourism ties between Rajasthan and the crown of India, India Travel Mart (ITM) Jaipur successfully hosted an exclusive roadshow for Jammu & Kashmir Tourism last evening at the Hyatt Jaipur. The event served as a high-powered networking platform, bringing together Jaipur’s travel fraternity, including leading travel agents, tour operators, MICE experts, wedding planners, and media professionals.
The evening commenced with an immersive and insightful presentation by Mr. Waseem Raja, JKAS, Joint Director Tourism Kashmir. Moving beyond traditional imagery, Mr. Raja passionately positioned Jammu & Kashmir as a multifaceted, “All-Season Destination” that is closer than ever before.
In his address, he emphasized the ease of travel and the diverse calendar of events lined up for the immediate future.
“Reaching paradise is now just a matter of a few hours,” Mr. Raja stated. “With excellent flight frequency and the new rail connectivity, J&K is more accessible than ever. We are currently inviting the world for our vibrant Winter Tourism season. December is packed with action, featuring the Winter Carnival and major Adventure Conventions. We also have significant events lined up in the Jammu division, including the much-anticipated Jammu Marathon.”
He further expanded on the diverse portfolio being promoted, urging agents to look beyond the usual spots. “We are aggressively promoting Border Tourism, unexplored offbeat destinations, and our rich spiritual circuits, including the holy Mata Vaishno Devi and Amarnath Yatra. Whether it is leisure, adventure, or pilgrimage, J&K is open, safe, and welcoming. We invite the people of Rajasthan to come to J&K and give us the opportunity to serve you with our world-famous hospitality.”
The roadshow was bolstered by the presence of a senior delegation from the department, showcasing a unified effort to promote both the Jammu and Kashmir divisions. The dignitaries included:
Mr. Atul Gupta, JKAS, CEO, Bilawar Dugan Development Authority
Ms. Savita Chouhan, JKAS, Deputy Director Publicity, Jammu
Mr. Sheikh Enayattullah, JKAS, Deputy Director Publicity, Kashmir
The other officers also addressed the gathering and extended a warm invitation to the audience to visit Jammu & Kashmir. They collectively reinforced the message of safety, hospitality, and infrastructural readiness.
Adding to the collaborative spirit, senior officers from Rajasthan Tourism, including the Joint Director and Additional Director, also addressed the tour operators. They highlighted the importance of reciprocal tourism efforts between the two regions, emphasizing stronger partnerships, cultural exchange, and shared tourism goals.
The event also witnessed the participation of tour operators from J&K, fostering direct trade-to-trade dialogue and future collaborations.
A key highlight of ITM Jaipur was the recognition of J&K Tourism, which received the Best Stall Award, further underscoring its impactful presence and strong tourism potential.
The roadshow concluded with an interactive Q&A session, followed by a networking dinner that strengthened industry relationships and set the stage for increased tourist flow from Rajasthan to Jammu & Kashmir.
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