OYO, the hospitality chain, has launched a specialized accelerator program, designed exclusively for first-generation hoteliers within its community. With this initiative, OYO aims to encourage eligible hotel owners with five or more operational hotels to ramp up their portfolio expansion, ultimately benefiting from the sustained increase in travel and bookings.
Accelerating Expansion with OYO’s Tailor-Made Program
To ensure maximum benefit, OYO’s accelerator program will focus on empowering and enabling first-generation hoteliers to expand their portfolio of properties quickly. Initially, the program will accept 30 hoteliers, after which OYO plans to add over 200 properties across key business cities in India.
The program will target the major business hubs of Bangalore, Hyderabad, and Chennai in South India, as well as Delhi and Noida in the North, Kolkata and Siliguri in the East, and Mumbai in the West.
Anuj Tejpal, Chief Merchant Officer, OYO said “We come across many hoteliers whose aspiration for growth and their business acumen far exceeds the capital and resources available to them. OYO had tried to support their growth in the past in whatever manner we could. However, we realized that we will be able to encourage many more such hoteliers if we provide special focus to this initiative and move in a planned and targeted manner to help many more such small entrepreneurs.”
Amruth Bhamidipati, Managing Partner, De Alphabets Group of Hotels, Hyderabad said “OYO’s technology-driven approach helps us in customer acquisition. Its hotel brands such as OYO Townhouse have consistency in quality, cleanliness and service standards across all locations that ensure customer loyalty. We are confident of scaling up rapidly with OYO”.
Empowering First-Generation Hoteliers to Succeed
The program is geared towards empowering first-generation hoteliers, giving them the tools they need to thrive in an increasingly competitive market. With support from OYO, hotel owners will have access to the resources they need to grow their business, including guidance on marketing strategies and access to OYO’s expansive network.
To be eligible, hotel owners must have five or more operational hotels, ensuring that only those who have proven their expertise and dedication to the industry are included in the program.
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