Norwegian Cruise Line Promotes Damian Borg to Senior Director of Sales Strategy & Operations for Asia Pacific

by Travel Mail
5 minutes read
Norwegian Cruise Line Promotes Damian Borg to Senior Director of Sales Strategy & Operations for Asia Pacific

Damian Borg’s Expanded Role Signals NCL’s Commitment to Asia Pacific Growth

Norwegian Cruise Line (NCL), a pioneer in global cruise travel with a remarkable 58-year history, has announced a significant leadership development to support its ongoing expansion in the Asia Pacific market. Effective January 1, 2025, Damian Borg has been promoted to Senior Director of Sales Strategy & Operations for Asia Pacific. This strategic move underscores NCL’s dedication to capitalizing on the region’s burgeoning fly/cruise market and strengthening relationships with trade partners.

Key Responsibilities in Damian Borg’s New Role

In his expanded capacity, Damian Borg will continue to work closely with Ben Angell, Vice President and Managing Director of NCL APAC, to bolster the company’s initiatives across Asia. His primary focus will include:

  • Supporting the fly/cruise market to key destinations such as Europe, Alaska, and Hawaii.
  • Providing strategic leadership to the four country managers in the Asia Pacific region:
    • Manoj Singh, Country Head India
    • Takahiko Yajima, Country Head Japan
    • Crystal Wong, Director of Sales Greater China and South Korea
    • William Tay, Director of Sales Southeast Asia
  • Driving initiatives aligned with NCL’s Partners First philosophy, which prioritizes fostering strong trade partnerships and delivering exceptional guest experiences.

Strengthening Trade Partnerships and Regional Focus

This appointment reflects NCL’s ambition to enhance collaboration with its trade partners while meeting the evolving needs of its guests. As Damian Borg steps into this expanded role, he will be at the forefront of reinforcing the company’s foothold in the region as both a major source market and a sought-after destination for global travellers.

“Damian has already been a critical part of our success, and his appointment comes at an exciting time for NCL as we continue to capitalise on the strong cruise demand across the region,” saidBen Angell, Vice President and Managing Director NCL APAC. “With both Damian and Angela stepping into expanded roles I am confident we have the right people to further support both our country managers, valued trade partners and customers across Asia Pacific, ensuring we deliver unforgettable cruise holidays around the world.”

Angela Middleton’s Role in AU/NZ Sales Leadership

Complementing Borg’s expanded role, NCL recently promoted Angela Middleton to Director of Field Sales for Australia and New Zealand (AU/NZ). With Damian’s heightened focus on Asia, Angela will continue to collaborate with him to drive growth in AUNZ sales and strengthen partnerships in the region.

This dual leadership approach ensures that NCL maintains a dynamic strategy, effectively catering to the diverse markets across Asia Pacific while fostering growth in Australia and New Zealand.

Damian Borg’s Vision for the Future

Reflecting on his promotion, Damian Borg said, “I’m thrilled to take on this expanded role to support Ben in driving NCL’s continued growth in Asia. From our world-class entertainment to our diverse itineraries across Europe and beyond, we’re offering guests, more to see, more to do, more to enjoy, and more value than ever before. I look forward to working closely with Ben, Ange, our talented country managers, and our trade partners to showcase everything NCL has to offer.”

Borg’s strategic expertise and leadership experience make him well-suited to guide NCL’s operations in the vibrant and fast-growing Asia Pacific region. His appointment aligns with the company’s mission to offer innovative cruise experiences that cater to the evolving preferences of travellers.

The Growing Fly/Cruise Market in Asia Pacific

The Asia Pacific region has witnessed a remarkable surge in demand for fly/cruise vacations. As travellers seek seamless experiences that combine air travel with luxurious cruise journeys, NCL is well-positioned to meet this demand by offering a diverse array of itineraries.

Destinations such as Europe, Alaska, and Hawaii continue to be popular among Asian travellers. With Borg at the helm of sales strategy, NCL aims to capture a significant share of this lucrative market, providing travellers with unparalleled experiences on its modern and innovative fleet.

NCL’s Commitment to Partners First Philosophy

At the core of NCL’s operations is its Partners First philosophy, which emphasizes fostering strong relationships with trade partners. By prioritizing the needs of its partners and guests, NCL strives to be the easiest cruise line to do business with. This commitment is reflected in the company’s ongoing investments in technology, training, and marketing support for its partners.

The promotion of Damian Borg reinforces this philosophy, as his leadership will be instrumental in strengthening collaborations with trade partners across the Asia Pacific.

Why NCL Stands Out in the Cruise Industry

NCL’s success is built on a foundation of innovation and a guest-centric approach. Key differentiators include:

  • World-Class Entertainment: Guests can enjoy Broadway-caliber shows and diverse entertainment options onboard.
  • Diverse Itineraries: NCL offers a wide range of itineraries, including exclusive destinations in Europe, Alaska, Hawaii, and beyond.
  • Premium Amenities: From luxurious staterooms to gourmet dining options, NCL ensures a superior cruising experience.
  • Exceptional Guest Service: NCL’s commitment to delivering memorable experiences is evident in its personalized service and attention to detail.

Looking Ahead: A Promising Future for NCL in Asia Pacific

With Damian Borg’s leadership and NCL’s strategic focus on the Asia Pacific region, the future looks bright for the cruise line and its partners. By harnessing the region’s growth potential and continuing to deliver exceptional experiences, NCL is poised for sustained success.

For more information or to book a cruise with NCL, please contact a travel professional or visit www.ncl.com.

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