In a groundbreaking move, Mastercard and Invest India have come together to revolutionize the world of experiential travel. The duo has introduced an upgraded version of priceless.com in India, promising travellers immersive cultural experiences that are truly priceless.
Unlocking Exclusive Experiences Across India
Mastercard cardholders are in for a treat as this program grants them exclusive access to carefully curated, culture-rich, gastronomical, and wellness-focused experiences in various Indian cities. From the bustling streets of Delhi to the historic marvels of Agra, the serene landscapes of Jodhpur, the tranquil escapes of Dehradun, and the vibrant culture of Pune, this initiative spans the length and breadth of India.
A Landmark Announcement in New Delhi
On the 12th of September 2023, the heart of India, New Delhi, witnessed a historic announcement. Mastercard and Invest India, with invaluable support and guidance from the Ministry of Tourism, unveiled the enhanced priceless.comTM. This initiative marks a significant milestone in redefining experiential travel for both international and domestic tourists. The ultimate goal is to position tourism as a pivotal driver of India’s flourishing economy.
The launch event saw the presence of distinguished individuals such as Smt. Manisha Saxena, Director General, Ministry of Tourism; Raja Rajamannar, Chief Marketing and Communications Officer and President, Healthcare at Mastercard; Gautam Aggarwal, Division President, South Asia at Mastercard; and Nivruti Rai, CEO, Invest India.
Going Global with Priceless Experiences
The introduction of priceless.comTM in India is an extension of Mastercard’s globally acclaimed priceless platform. This platform offers a diverse array of over 2,000 curated experiences across various passion points for Mastercard cardholders spanning 40+ countries.
Riding the Wave of Travel Industry Trends
The Mastercard Economics Institute’s Travel Industry Trends 2023 report has unveiled a remarkable surge in consumer spending on travel experiences. In comparison to March 2019, there has been a staggering 65% increase, driven by pent-up demand for travel. Mastercard’s program, in collaboration with the Ministry of Tourism, not only aligns with India’s ‘Dekho Apna Desh’ initiative but also provides a golden opportunity for both local and international travel enthusiasts to immerse themselves in the country’s rich heritage.
Delving into the Passion Points
Priceless.com is set to deliver compelling experiences across ten dynamic passion points, ensuring there’s something for everyone:
1. Culinary Delights
Indulge in a sumptuous dinner with breathtaking views of the iconic Qutub Minar.
2. Historical Exploration
Embark on curated walks through the enchanting lanes and by-lanes of Old Agra.
3. Wellness Escapes
Experience a rejuvenating day of wellness with celebrity nutritionist Pooja Makhija.
4. Yoga Bliss
Participate in a private yoga class led by the renowned yoga expert, Anshuka Parwani.
5. Royal Retreats
Enjoy lavish stays at opulent palaces owned by royal families.
6. Bollywood Fitness
Join exclusive fitness sessions with the famous Yasmin Karachiwala.
7. Epicurean Adventures
Savour exclusive food experiences that tantalize the taste buds.
A Vision for Today’s Traveler
“The unwavering support from the Ministry of Tourism and Invest India has been instrumental in evolving priceless.com for the modern-day traveller. This program reimagines India’s rich history and diverse culture through the lens of contemporary travel trends. It invites Indian and international visitors to explore their passions while basking in the unparalleled beauty of India. With meticulously crafted itineraries that unveil hidden gems in every corner of our diverse nation, we aim to satiate the wanderlust of travel enthusiasts,” stated Raja Rajamannar, Chief Marketing and Communications Officer and President, of Healthcare, Mastercard.
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