~ Travel Xp & Maharashtra Tourism Launches an exclusive travel series capturing unique adventure experiences across Maharashtra ~
Maharashtra Tourism, in collaboration with Travelxp, the world’s leading travel channel* and travel content provider, presents an exclusive 12-episode travel show, divided into 9 episodes and 4 mini-episodes, with the goal of promoting Maharashtra as an adventure tourist destination among aspiring Indian travellers, as well as showcasing the state’s undiscovered gems.
Maharashtra is known for its breathtaking ethereal mountains, chattering river streams, and ferocious tides, which provide a backdrop for a variety of adventure activities such as trekking, paragliding, snorkelling, parasailing, and so on.
This, combined with the state’s welcoming and inclusive culture, has made it one of the most appealing adventure destinations in the country. Building on this recognition and the resurgence of travel, Maharashtra Tourism now seeks to expand this growth and influence a broader audience to experience adventure tourism in the state.
Reanne Brown, an international TV presenter, will finally realise her dream of visiting Maharashtra when she meets leading Indian actress and host, Krissann Barretto, who introduces her to two things: her hometown – Maharashtra – and her undying love for Road Trips!
From walking up Kalsubai Peak, Maharashtra’s highest peak, to indulging in some excellent homemade Kolhapuri delicacies. The show follows the fearless couple as they rediscover the best adventure activities Maharashtra has to offer, from bungee jumping in Kusgaon, Pune, to resting on Guhagarh beach.
The show also features different untapped adventure experiences in stunning settings like the Shri Kopeshwar temple, Melghat Wildlife Sanctuary, Daulatabad Fort, Tadoba National Park safari zone, and others.
Principal Secretary, Tourism, Ms Valsa Nair Singh adds, “There is huge potential for adventure tourism in the state. Through key partnerships like this, we look to persuade aspiring travellers across the country to experience the unexplored adventure destinations in the state. This collaboration with Travelxp perfectly showcases Maharashtra in a way that has never been seen before”.
Mr Altaf Ladak, Regional Head, Sales, Travelxp 4K HD, says, “We are delighted to showcase the adventure offerings of Maharashtra to aspiring travellers across the country through the power of 4K HDR content. In a period where travel is witnessing a resurgence, this strategic association will allow Travelxp to be at the heart of positioning Maharashtra as one of the most attractive adventure destinations for tourists.”
The unique show, produced by Travelxp, will begin airing on April 30th, 2022 across the Travelxp TV channel network and OTT platform, providing Maharashtra Tourism with access to its primary target demographic of travel lovers across the channel’s network.
The strategic partnership would allow Maharashtra Tourism to promote its undiscovered areas and persuade a broader audience to visit the state for adventure tourism.
*Based on travel content and global 4K reach
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