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[dropcap]N[/dropcap]ew Delhi: The measures being taken by the Government to globally promote the ‘49 day Kumbh Mela’ which is to begin in January 2019, in order to attract foreign tourists are as below:
- Launch of ‘Chalo Kumbh Chalo’ campaign across the country
- Branding and marketing campaigns for Kumbh, 2019
- Advertisements at major international airports of the country to attract foreign tourists
- Development of a designated area for flag hoisting for 192 countries visiting Kumbh Mela
- Organising the ‘Pravasi Bharatiya Divas’, 2019 in Varanasi to attract ‘Pravasi Bharatiya Delegates’ to visit Kumbh, 2019
Further, following are the steps taken by the Government for smooth organising of Kumbh Mela:
- Drawing out of a detailed Movement and Parking Plan for convenient approach to and from parking areas
- Identification and development of holding areas for crowd control during the Mela period
- Deployment of digital signages in the Mela area to guide visitors towards places of interest and dissemination of crucial information by Government and law enforcement agencies
- Deployment of dustbins for solid waste management
- Engagement of Ganga Praharis and Swacchagrahis for helping gather community participation and awareness towards conservation of River Ganga.
As reported by the Government of Uttar Pradesh, following arrangements have been made for the pilgrims who are expected to visit the Kumbh Mela:
- Construction and widening of public roads
- Construction of parking spots at short distances from mela area
- Provision of shuttle buses for the convenience of pilgrims
- Digital signages at systematic points to ensure smooth flow of traffic
- Construction of toilets to maintain cleanliness and hygiene
- Setting up of LED lights in the mela area
- Erection of tents for the use of tourists
- Convention halls and pandals for serving as hub of cultural events
- Deployment of telecommunication services, banking services and water ATMs in the Mela area
Setting up of integrated command and control centre including CCTV cameras for the security of tourists
This information was given by Mr. K. J. Alphons, Union Minister of State (I/C) for Tourism in a written reply in Lok Sabha.
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