Kerala Tourism has won the esteemed Gold Award of the Pacific Asia Travel Association (PATA) for 2022 in the category of Printed Marketing Campaign. This is a significant acknowledgement of the state’s ongoing efforts to position itself as a top travel destination in the post-pandemic age.
In a virtual ceremony, Ms. Liz Ortiguera, CEO of PATA, and Ms. Maria Helena de Senna Fernandez, Director of the Macao Government Tourism Office (MGTO), presented the award to Shri P B Nooh, Director of Kerala Tourism.
“PATA Gold Award comes as a high honour for Kerala Tourism, which has stepped up efforts to market the state as a major global destination. It is also significant to note that this award comes shortly after Time magazine cited Kerala as one of the 50 extraordinary destinations to explore in 2022,” said Tourism Minister Shri PA Mohammed Riyas.
“Our sustained marketing campaign has already started yielding results as the state has been witnessing a high footfall of both domestic and international visitors since the turn of this year,” Shri Riyas added.
“PATA Grand Award is a huge affirmation of the brilliance of our marketing campaigns at a time when Kerala Tourism is poised to scale greater heights,” said Shri K S Srinivas, Principal Secretary, Tourism.
In its 38th year, the PATA Gold Awards honour the very best in marketing, creativity, and innovation developed specifically for the Asia Pacific area and beyond. PATA modified its PATA Gold Awards programme by adding two new categories, Tourism Destination Resilience (Global) and Tourism Destination Resilience, to keep up with industry trends and innovation (Asia Pacific).
There were a total of 25 unique awards given for distinct themes. On Friday, October 7, 2022, the virtual PATA Gold Awards Ceremony honoured each award recipient.
Kerala has been prominently promoted in national and international media, newspapers, journals, portals, and airport displays, aiding the state in regaining its status as a must-visit location following the catastrophe caused by the pandemic.
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