Kerala Launches Women-Friendly Tourism Mobile App for Enhanced Travel Experiences
Kerala, the picturesque state in India, is taking a groundbreaking step towards promoting gender-inclusive tourism with the launch of a mobile app specifically designed to cater to the needs of women travellers. This innovative initiative, pioneered by the State Responsible Tourism Mission (RT Mission), aims to transform Kerala’s tourism sector by providing women with a safe, convenient, and empowering travel experience. Through this state-of-the-art app, women can access comprehensive information about various tourist destinations, cultural nuances, and women-friendly services across the state. Let’s delve into the details of this remarkable project that is set to redefine women’s travel in Kerala.
Empowering Women Through Tourism
In line with the visionary concept of ‘Gender Inclusive Tourism’ put forth by the UN Women, Kerala’s Tourism Minister, Shri P A Mohamed Riyas, launched the ‘Women-Friendly Tourism’ project in October last year. Recognizing the rising trend of women embarking on solo or group trips to distant lands, the government has made it a top priority to create a conducive environment for female tourists visiting the state. The forthcoming mobile app dedicated to the Women-Friendly Tourism project is a significant step towards achieving this goal. By offering a seamless and hassle-free experience, this app aims to enhance the overall journey of women exploring the enchanting wonders of Kerala.
Unveiling the Mobile App’s Features
The Women-Friendly Tourism mobile app is poised to revolutionize the way women travellers engage with Kerala’s tourism offerings. It serves as a comprehensive guide, providing location-specific information, captivating images, and socio-cultural insights into the diverse attractions of the state. With the support of various organizations, including UN Women, the project envisions the active participation of 1.5 lakh women from Kerala. Moreover, it seeks to generate 10,000 women-led ventures and create 30,000 job opportunities within the tourism sector.
Women-Friendly Features at Your Fingertips
The mobile app ensures that women travellers have access to a wide range of women-friendly services and experiences. It offers detailed information about women-led enterprises, recognized tour operators, and women tour guides, allowing tourists to make informed choices that align with their preferences. Additionally, the app highlights women-led handicraft and souvenir production and sales units, promoting the local economy and supporting female artisans. Travellers can also explore women-friendly accommodations, including resorts, hotels, homestays, and licensed houseboats, which have been vetted for their safety and quality standards.
Beyond Spectacular Destinations
The Women-Friendly Tourism app goes beyond showcasing picturesque landscapes and famous tourist spots. It sheds light on the vibrant festivals, culinary delights, and adventure packages that Kerala has to offer. By featuring ethnic cuisine units, restrooms, camping sites, caravan parks, and other essential amenities, the app ensures that women travellers have a memorable and immersive experience throughout their journey. Moreover, the app acts as a ready reckoner, providing invaluable insights into the safety measures and precautions implemented at various tourism centres across the state.
Moving Forward with the Women-Friendly Tourism Project
The introduction of the mobile app marks a significant milestone in the second phase of the Women-Friendly Tourism project. The RT Mission, serving as the nodal agency for the implementation of this pioneering initiative, has embarked on an extensive information-gathering exercise to curate comprehensive content for the app. Additionally, the mission is diligently studying and ensuring the safety of women in different tourism centres. As part of the project, around 1,800 women have already completed various training programs, and elected women representatives are scheduled for training in July.
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