7th edition of the Kerala Blog Express 2023 (KBE): In an endeavour to inspire travellers worldwide and provide them with an immersive experience of the enchanting beauty of Kerala, Tourism Minister Shri P.A. Mohamed Riyas flagged off the 7th edition of the Kerala Blog Express (KBE) at the prestigious Hotel Mascot in the heart of the city.
A Journey Beyond Blogging: Experiencing Kerala’s Magic
Minister Shri Riyas emphasized that the Kerala Blog Express is more than just a blogging trip; it is an opportunity to spark inspiration among globetrotters and extend a warm invitation to witness the magic that Kerala has to offer firsthand.
Celebrating Natural Beauty and Cultural Heritage
The Kerala Blog Express 2023 is an extraordinary campaign initiated by Kerala Tourism, bringing together top travel bloggers from around the world for a two-week-long road trip across the state. This adventure on a luxury bus will take them through meticulously curated destinations in Kerala, where they will create captivating stories and engaging content for social media platforms.
Creating Inspiring Experiences
Selected from a pool of talented applicants, around 30 renowned content creators will embark on this thrilling journey through Kerala. Their experiences will include interacting with locals, savouring the rich and diverse cuisine, and immersing themselves in Kerala’s unique cultural realm.
A Visual Presence and a Traveling Ambassador
The customized KBE luxury coach adorned with Kerala Tourism’s campaign logo and message will traverse the length and breadth of the state, creating a captivating visual presence and serving as a symbolic ambassador of Kerala’s tourism.
A Journey of Captivating Landscapes and Cultural Wonders
Minister Shri Riyas expressed that the KBE promises an extraordinary journey, showcasing the essence of “God’s Own Country.” The travel bloggers will witness Kerala’s stunning backwaters, pristine beaches, lush green hills, rich heritage, and vibrant traditions during their two-week-long adventure.
A Curated Programme: Uniting Bloggers as One Community
Kerala Tourism Secretary Shri K Biju explained that KBE is a specially curated program, designed to enable each blogger to visit different locations and create lasting memories, fostering a sense of community among them.
The Question of ‘God’s Own Country
During this exciting journey, the bloggers will delve deep into Kerala’s soul and endeavour to answer the timeless question of why Kerala is often referred to as ‘God’s Own Country.’
The Global Presence of Kerala Blog Express 2023
KBE 2023 has attracted participation from around the world, with 30 social media content creators hailing from various countries. Among them are two Indian bloggers, along with representatives from Argentina, Australia, Belgium, Brazil, Bulgaria, Chile, Italy, Romania, the USA, the UK, Netherlands, Canada, Kenya, South Africa, Malaysia, Indonesia, New Zealand, Turkey, and Colombia.
An Enthralling Itinerary
The bloggers’ itinerary includes visits to diverse destinations in Kerala, beginning with Kovalam and other destinations in the state capital. Their journey continues to Kumarakom and Alappuzha on July 14, followed by trips to Thekkady (July 15), Munnar (July 16), Athirappally (July 18), Kozhikode (July 19), Wayanad (July 20), Shornur (July 24), and finally, Kochi (July 25).
Stay Updated with #KeralaBlogExpress7
For those seeking to keep track of the bloggers’ incredible journey, Shri Riyas urges everyone to follow the hashtag #KeralaBlogExpress7 on social media.
Kerala Blog Express 2023 promises to be an enchanting escapade that showcases the beauty, culture, and wonders of Kerala to the world. As the bloggers venture forth to unravel the secrets of ‘God’s Own Country,’ their stories and experiences will undoubtedly inspire travellers from every corner of the globe to explore this magical destination themselves.
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