The Japan National Tourism Organization (JNTO) Delhi office has successfully concluded a landmark roadshowthat spanned three major Indian cities—Delhi, Bengaluru, and Mumbai—from November 18 to 22, 2024. This initiative reaffirmed JNTO’s commitment to strengthening its presence in the Indian market and promoting Japan as a top-tier travel destination for Indian tourists.
The meticulously planned roadshow offered a robust platform for fostering bilateral tourism partnerships, enhancing mutual understanding, and showcasing Japan’s vast array of travel experiences. With an impressive turnout of participants and a range of activities, the event underscored the growing synergy between Japanese tourism stakeholders and Indian travel professionals.
A Showcase of Japanese Excellence in Tourism
The event saw participation from 19 Japanese sellers, representing diverse tourism sectors, including hotels, transportation providers, city and regional tourism boards, cultural and traditional experiences, and amusement parks. These representatives brought forward tailored offerings designed specifically for the Indian travel market.
On the Indian side, around 219 travel agents took part, gaining firsthand insights into the multifaceted attractions of Japan. With over 1,700 B2B meetings conducted, the roadshow demonstrated the burgeoning interest and active engagement between the two nations’ travel trade communities.
The event was a hub for meaningful interactions, enabling stakeholders to explore unique collaboration opportunities and establish deeper connections. These efforts contribute significantly to creating customized travel experiences that address the preferences of Indian travellers.
Milestones and Key Highlights
New Delhi: A First-of-Its-Kind Initiative
In his address, Mr. Ryo Bunno, Executive Director of JNTO Delhi, emphasized the importance of multi-city roadshow, and in-person B2B interactions in fostering stronger business connections. “The roadshow in New Delhi, organized for the first time, marked a significant milestone in promoting Japan as a travel destination. Face-to-face meetings are vital to building trust and mutual understanding. These interactions provide insights into market dynamics, customize requirements and enable trade professionals from both countries to explore collaboration opportunities,” Mr. Bunno noted.
“Indian travel agents, who now demonstrate a deeper understanding and maturity in selling Japan as a destination. Increasingly, agent queries are shifting beyond the well-known Golden Route, which includes Tokyo, Osaka, Kyoto, and Hiroshima, to explore unique experiences in other regions of Japan.” Mr. Bunno stated. With 47 unique prefectures and distinct seasonal experiences, Indian agents have abundant opportunities to promote Japan’s diverse destinations, rich cultural heritage, and breathtaking natural beauty, offering travellers year-round exploration.
“Notably, the trend of Free Independent Travellers (FIT) is on the rise, particularly in Mumbai, reflecting a shift in traveller’s preferences for personalized itineraries and offbeat experiences.” Mr. Bunno further added, “In 2024, 192,500 (estimated Indians) visited Japan between January and October, reflecting a significant resurgence in Indian arrivals. Notably, October 2024 alone saw approximately 21,700 visitors from India, marking a remarkable 29.2% increase compared to the 16,800 visitors in October 2023. This growth highlights the increasing interest of the Indian market in experiencing Japan’s stunning autumn season. With its unique blend of tradition, culture, and breathtaking natural landscapes, Japan continues to offer Indian travellers truly unforgettable experiences.”
Commitment to Long-Term Collaboration
As JNTO Delhi continues its efforts to promote Japan, the organization remains dedicated to supporting the Indian travel trade through:
- Training Programs: Workshops and seminars to enhance agents’ knowledge about Japan’s travel products.
- Collaborative Marketing: Joint campaigns with Indian travel companies to boost visibility and outreach.
- Tailored Incentives: Special packages and incentives to encourage more Indian tourists to explore Japan.
These initiatives are aimed at fostering enduring partnerships and driving mutual growth in the tourism sector.
Why Japan Is the Perfect Destination for Indian Travelers
Rich Cultural Heritage
Japan’s blend of ancient traditions and modern innovation offers Indian travellers an unparalleled cultural experience. From centuries-old shrines and temples to futuristic cities, the country’s diversity caters to all interests.
Diverse Cuisine
While sushi and ramen are global icons, Japan’s culinary landscape extends to vegetarian-friendly dishes, catering to the dietary preferences of Indian tourists.
Seamless Connectivity
With direct flights from major Indian cities and efficient public transport in Japan, travelling to and within the country is incredibly convenient for Indian tourists.
Visa-Friendly Policies
Japan’s simplified visa process for Indian citizens has made the destination more accessible than ever, encouraging more travellers to experience its wonders.
Conclusion
The success of the three-city roadshow reflects the growing interest and collaboration between Japan and India in the tourism sector. By addressing the evolving preferences of Indian travellers and offering tailored experiences, JNTO Delhi is paving the way for a thriving travel partnership. With its unmatched blend of tradition, modernity, and natural beauty, Japan promises Indian tourists memories that last a lifetime.
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