Jamaica to Host Caribbean Travel Marketplace 2024
The 42nd staging of the Caribbean Hotel and Tourism Association (CHTA)’s Caribbean Travel Marketplace, scheduled to take place at the Montego Bay Convention Centre from May 20-23, 2024, will feature new additions and three dedicated tracks, promising an even more dynamic and engaging experience for attendees.
Speaking at a press briefing at the Jamaica Tourist Board (JTB) President, CHTA, Nicola Madden-Greig, said, “We have expanded to target buyers from Latin America, Eastern Europe and Asia,” said Mrs. Madden-Greig. “We will also have for the first time a complete stand-alone MICE itinerary with 20 meeting planners attending the first-ever CHTA Caribbean MICE exchange,” she added.
The CHTA President pointed out that the MICE market has “tremendous potential” for the region, with more than US$900 billion generated worldwide in 2023. It is expected to double that revenue by 2032.
The 42nd CHTA Caribbean Travel Marketplace will feature three components – the Business of Tourism (The Caribbean Travel Forum on May 20), the Marketing of Tourism (CHTA Travel Marketplace May 21-22) and the Community of Tourism (Responsible Tourism Day on May 23).
Caribbean Travel Marketplace allows tourism suppliers to meet face-to-face with wholesalers from around the world selling Caribbean vacation travel. The main objective is for suppliers and buyers to conduct negotiations that benefit the region.
The Caribbean Hotel and Tourism Association (CHTA) is set to introduce the first-ever Marketplace Responsible Tourism Day at this year’s Caribbean Travel Marketplace, scheduled for May 23, in Jamaica. This pioneering event is dedicated to advancing sustainable tourism with a particular emphasis on benefiting local Jamaican communities. This assembly provides a unique chance for participants to engage in activities that not only impact local communities positively but also promote sustainable tourism initiatives.
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