IndiGo’s business class and bluchip loyalty programme will give it an upper hand against it’s competitors.
IndiGo, which is India’s largest and budget carrier, is taking a different step to enhancing their passengers experience by introducing business class seats and bluchip loyalty programme at the Indigo’s 18th year anniversary event, starting in November from Rs 18,018. This move gives Indigo a upper hand for the airline, traditionally known for its budget-friendly nature. With this premium upgrade, the airline wants to attract passenger segment who are seeking comfort and luxury while maintaining its reputation for punctuality and efficiency.
The Strech Business Class
Better Seating and Spacious Cabins
The business class will showcase plush leather seats with extended legroom and seat reclining which will give more comfort for the passengers. Designed ergonomically to provide larger space, it will allow passengers to relax and enjoy during their journey. This will make long-haul flights more enjoyable, however better leg support was missing in the picture.
The IndiGo Stretch cabin will have 12 seats in a 2-2 configuration, offering space and comfort. The 6E cabin will maintain 208 seats, preserving the current seating layout, including XL seats in the middle of the aircraft. The new product will be available for sale starting August 6, 2024, on the Delhi-Mumbai sector, with flights beginning in mid-November at an introductory price of Rs 18018. The product will gradually scale up to operate on most Metro-to-Metro routes, covering all 12 routes by the end of 2025
Top chefs will prepare gourmet meals which will be served along with wide range of premium beverages, and personalised service by the cabin crew will also be provided. The airline promises faster check-in and boarding experience along with priority baggage handling.
The business class will offer new and latest in-flight entertainment systems which will include HD screens, a wide range library of movies, TV shows, music, and games. Passengers can also stay connected with high-speed Wi-Fi available on select routes keeping passengers entertained and connected throughout their flight.
Why choose Business Class?
If you travel economy and are a frequent flyer the business class is designed to give you better comfort for more price if compared to it’s economy seat the business class which will have wider seats, more legroom, and the ability to recline fully, you can enjoy a peaceful journey.
Premium Airport Lounges
The business class ticket holders will get access to airport lounges. These lounges also will add a quiet and comfortable experience to relax before a flight, as the lounges provide complimentary refreshments, food, Wi-Fi, and workstations. This feature is particularly beneficial for business travelers needing a productive environment and wants a good return for the extra money spent for business class.
Market Impact and Strategic Goals
The introduction for business class seats is aimed at attracting a new customer segment that values luxury, convenience and more comfort which will includes corporate travelers, high-net-worth individuals, and frequent flyers who prefer a premium experience. Catering to this travel segment, IndiGo can expand its market share even more with high increase their revenue.
Strengthening Competitive Edge
The introduction of business class allows IndiGo to compete more effectively with other full-service airlines offering similar services like Air India and Vistara by providing a premium product at similar competitive prices, the airline wants to position itself as a all rounder airline capable of giving all the needs. This move is likely to boost customer loyalty and attract new customers.
Ambitious Future Plans
Airline has ambitious plans for the future, with the introduction of business class being just only the beginning which will give airline to further enhance its offerings to also expand its route network, and increase its fleet size. This strategic move is expected to give IndiGo’s a position as a leading airline.
The BluChip Programme Loyalty Programme
The BluChip Loyalty programme is an exclusive pre-registration period for early adopters. By pre-registering, members can gain early access to special promotions, bonus points, and priority services. The early bird move is a strategic move to attract and retain its loyal customer base making them feel important and visa versa.
Nominee Inclusion and Family Benefits
A standout feature of BluChip will give ability to add nominees to your account. This means that frequent flyers can include a family members’ or friends under their membership which allows them to share the similar benefits to accumulate points and enjoy collective rewards which is different and will enhance the overall travel experience.
Membership Tiers and Fees
The BluChip programme is structured into multiple tiers, each offering distinct benefits. The tiers are as follows:
Cost-Benefit Comparison
| Tier | Annual Fee | Key Benefits |
|---|---|---|
| Basic | Free | Standard point accrual, basic customer support |
| Silver | ₹2,500 | Extra baggage, priority check-in |
| Gold | ₹5,000 | Lounge access, priority boarding |
| Platinum | ₹10,000 | Complimentary upgrades, dedicated customer service |
Points Accumulation
Members can earn points based on the distance flown and the fare class purchased. The obvious higher fare classes and longer flights will yield more points, encouraging frequent flyers to maximize their travel.
Redemption Options
Points can be redeemed for a variety of rewards like:
- Free flights
- Upgrades to business class.
- Partner services such as hotel stays and car rentals.
- Exclusive merchandise and gift cards.
IndiGo’s wants to stay committed to provide it’s passengers best experience by innovation and excellence by this move. As airline continues to evolve by thinking for it’s passengers comfort and experience, one can look forward to new experiences that promise to elevate the passengers travel experience.
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