Illinois Office of Tourism Expands Global Reach to New Delhi
The Illinois Department of Commerce and Economic Opportunity (DCEO), Office of Tourism has set a strategic course for attracting more international visitors by announcing the opening of a new office in New Delhi, India. This office is established to strengthen Illinois’ presence in the growing Indian tourism market. The move reflects Illinois’ commitment to tapping into one of the world’s most robust travel markets, as Indian travelers increasingly seek diverse global experiences.
As part of its international growth strategy, Illinois aims to position itself as a premier U.S. destination for Indian tourists, leveraging its diverse attractions—from culinary excellence to outdoor adventures, world-renowned museums, and unparalleled cultural experiences. With India now serving as Illinois’ largest overseas source market, the new office will enable the state to reach out more effectively to potential visitors.
Why Illinois is a Must-Visit Destination for Indian Travelers
Illinois offers a wide range of experiences that appeal to Indian travellers, be they families, solo adventurers, or group excursions. The state boasts some of the best dining experiences in the world, including the culinary marvels of Chicago. Whether one is craving world-class dining in the Windy City or seeking hidden gems scattered across the state, Illinois delivers a gastronomic journey like no other.
Cultural diversity is another feather in Illinois’ cap. The state offers a variety of museums, galleries, and cultural festivals that provide visitors with a glimpse into its rich historical and artistic heritage. From the Field Museum in Chicago to local festivals celebrating the arts, Illinois appeals to the curiosity of international travellers. For Indian tourists interested in heritage, the state’s blend of cultures is reflected in its art, music, and cuisine.
Outdoor Adventures and National Treasures Await
Beyond its urban attractions, Illinois is a paradise for nature lovers and outdoor enthusiasts. The state is home to 64 state parks, a national forest, seven national scenic byways, and the iconic Route 66. These offer abundant opportunities for visitors to explore breathtaking landscapes, go hiking, and camping, and engage in a host of recreational activities.
Families can immerse themselves in Illinois’ outdoor experiences, including the Shawnee National Forest, a nature lover’s dream with unique geological features like the Garden of the Gods. For those seeking a blend of history and nature, Lincoln’s New Salem State Historic Site provides a window into Abraham Lincoln’s early years, set within stunning rural scenery.
Moreover, Illinois boasts top-tier zoos, waterparks, amusement parks, and family-friendly attractions such as the world-famous Shedd Aquarium and Lincoln Park Zoo. Year-round activities ensure there is always something to experience, regardless of the season.
Chicago: The Gateway for Indian Travelers
Illinois’ most iconic city, Chicago, serves as the perfect gateway for Indian travellers. Chicago is known for its vibrant cultural scene, architectural masterpieces, and a wide range of activities that cater to every interest. Whether it’s exploring the Art Institute of Chicago, shopping on the Magnificent Mile, or attending a world-class concert, the city offers endless possibilities.
Chicago O’Hare International Airport, one of the busiest airports in the world, makes travel to Illinois incredibly convenient for Indian visitors. With direct flights from several major Indian cities, the airport is a hub that provides seamless connectivity, enabling easier access to the state’s myriad attractions.
A Diverse Array of Accommodations for Every Traveler
Illinois offers an impressive range of accommodation options tailored to the needs of travellers from India. From luxury hotels in Chicago to secluded forest cabins, visitors have the flexibility to choose their stay based on the type of experience they seek. For business travellers, Chicago’s upscale hotels provide all the amenities required for a comfortable stay, while adventurers can opt for lodging in Illinois’ state parks for a more immersive nature experience.
Families travelling with children will appreciate the family-friendly hotels, many of which are located close to major attractions like the Navy Pier and Millennium Park. Illinois’ variety of accommodations ensures that every traveller finds something suitable, whether they are looking for urban sophistication or a more rustic adventure.
Illinois’ Growing Popularity Among Indian Tourists
Mr. Daniel Thomas, Deputy Director of the Illinois Department of Commerce and Economic Opportunity, Office of Tourism, said, “India is now the largest overseas source market for Illinois, with a tremendous 55% increase in visitors from 2019 to 2023. We are excited to partner with Sartha Global Marketing to welcome Indian travelers to experience Illinois’ world-class cities, natural landscapes, and cultural diversity. From vibrant Chicago to charming small towns along the Mississippi River and stunning state parks, we offer something for every traveller. Whether it’s culinary, arts, history, or nature, we invite you to discover the heart of the U.S.”
A Variety of Experiences Tailored for Indian Travelers
Ms. Sheema Vohra, Managing Director, Sartha Global Marketing LLP, added, “We are excited to commence work on promoting Illinois in India, a state that has something for every Indian traveller. With Chicago as an excellent gateway, Illinois offers dynamic cities, breathtaking outdoor adventures, diverse attractions, and a rich historical legacy. We are honoured to be working with the Illinois Office of Tourism to promote this wonderful state, a must-visit destination.”
Looking to the Future: Strengthening Tourism Ties with India
As Illinois positions itself as a leading destination for Indian travellers, the new office in New Delhi signals the state’s commitment to developing strong ties with the Indian market. Through innovative marketing campaigns and public relations efforts, Illinois aims to highlight its rich diversity, appealing to a broad spectrum of Indian tourists, from millennials to families and nature enthusiasts.
By expanding its presence in India, Illinois will continue to attract visitors eager to explore its vibrant cities, natural beauty, and cultural treasures. Whether it’s the lively streets of Chicago or the tranquillity of the state’s national parks, Illinois offers an experience that promises to captivate every traveller.
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