Davies Tanner Secures IBTM World PR Account
Introduction
In the dynamic landscape of business events, securing a prominent PR account is a testament to strategic prowess and unparalleled expertise. Davies Tanner, a specialist business events communications agency, proudly announces the retention of the prestigious IBTM World account for an extended two-year term. This accomplishment underscores not only Davies Tanner’s exceptional capabilities but also reaffirms IBTM World’s confidence in its ability to deliver impactful results.
Understanding the Partnership
The partnership between Davies Tanner and IBTM World extends beyond a mere contractual agreement; it is a symbiotic relationship built on mutual understanding and shared goals. Davies Tanner’s deep comprehension of IBTM World’s business model and the intricacies of the global business events sector positions them as invaluable partners in navigating the evolving landscape.
Strategic Vision
At the core of Davies Tanner’s approach lies a strategic vision aimed at elevating IBTM World’s position as the premier live event experience for the global business events sector. With a focus on enhancing brand awareness among diverse audiences and expanding geographical reach, Davies Tanner is poised to implement a comprehensive communications strategy that resonates with stakeholders across the industry.
Commitment to Excellence
Commenting on the appointment, Claudia Hall, Exhibition Director, IBTM World, said: “Davies Tanner’s response to our brief demonstrated a deep understanding of our business and the industry in which we operate. I do not doubt that they are the right partner to work alongside us to support us in achieving our ambitious objectives, both in terms of growing the event and supporting a positive future for our industry.
“Their experience, insights and connections, especially around important topics such as advocacy and future building, will allow us to continue to be seen as a platform for doing business, sharing knowledge and showcasing innovation, and we very much look forward to building on this over the years ahead.”
A Testament to Success
Commenting on the announcement, Robert Wright, Managing Director, said: “Having worked with IBTM since 2016 we are especially pleased to have retained the account for a further two-year term. The win is a testament to our team’s ability and commitment to deliver intelligent cut-through campaigns that resonate with client audiences and add value to their brand. We’re excited to continue working with the amazingly talented IBTM World team and look forward to building on that successful relationship.”
Leveraging Expertise and Connections
Davies Tanner’s extensive experience, insights, and industry connections position them as trusted advisors to IBTM World, particularly in critical areas such as advocacy and future-building initiatives. Leveraging its advocacy network through The Business of Events, Davies Tanner amplifies IBTM World’s voice within the industry, fostering collaboration and driving innovation.
Expanding Horizons
In addition to their collaboration with IBTM World, Davies Tanner recently unveiled their sister agency, The Audience, catering to clients in the travel and tourism sector. This expansion underscores Davies Tanner’s commitment to meeting the evolving needs of their clients while prioritizing audience-centric strategies that drive brand awareness and foster brand advocacy.
Comprehensive Services
Davies Tanner’s service offerings extend beyond traditional PR, encompassing a comprehensive suite of solutions tailored to meet the unique challenges of the business events and travel sectors. From social media management and digital content creation to media relations and influencer partnerships, Davies Tanner leverages a multifaceted approach to deliver measurable results for their clients.
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