IATO launches 5-day ‘A Message A Day” Campaign

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New Delhi: Indian Association of Tour Operators (IATO) have embarked on ‘A Message A Day’ campaign. The five-days campaign, which started on January 11, 2016 and will run through Friday, January 15^th, 2016.
According to the IATO, “This message is of a fairly serious nature and we need the support of all our members on what we are about to say. Unless we come together as one in our efforts, we will not make progress.”
In a Press Release by IATO says “Our Hon’ble Prime Minister has been promoting tourism all over the world but ground reality is not changing due to various reasons. The past year has seen a very alarming slowdown in tourism arrivals into India and consequently business for a vast majority of our members. Although official government figures may show small increases, the actual situation on the ground for the organised tourism sector as reported by our members and partner hotels is very different. It is evident that the foreign arrivals into India have a higher percentage of non-tourists.”
IATO added “The decline can be attributed to a number of reasons. A lack of overseas promotion by the government; outdated brand image; no heads for India Tourism offices across the world; poor PR efforts to counter negative press; our high prices due to irrational taxation structures…we can go on and on. The reality is that the situation we are in today is a result of consistent government apathy (central and state) towards tourism as an industry.”
Association members will send messagesfor the week of January 11-15to the Prime Minister of India expressing what they feel about the industry, what the problems they are facing and what actions need to be taken.