HolidayIQ Exclusive: Monsoon Holiday Meter grows by 47% in India

Travel Mail Online News (www.travelmail.in)
New Delhi: Umbrella. Check. Rain boots. Check. Jackets Check. Now embrace yourself to some of the best monsoon destinations in India as HolidayIQ.com, India’s largest travel community and holiday recommendation engine unleashes its ‘Monsoon Holiday Predictions 2015’.
The study elucidates travel trends for the Monsoon season compiled from 11 million Indian travel enthusiasts planning their holidays on HolidayIQ.com using their smartphones, each month. As per HolidayIQ’s findings, the number of trips planned has increased by 47% in comparison to last year. While trips panned over a time period have noticed a dip ranging from a span of 3.4 days to 2.6 days, budgets on the other hand have increased by 31% from INR 14,200 to INR 18,602.
The previous year saw group travellers planning holidays during monsoons accounting for 53% of all holidays planned. However, the trend has changed with couples accounting for 45% of all trips planned, followed by group travellers at 33%, family at 19% and 3% of single travellers.
Commenting on the ‘Monsoon Holiday Meter and the evolving trend, Hari Nair, CEO & Founder of HolidayIQ stated,“Holidays have evolved from being an annual activity to multiple breaks throughout the year leading to travel picking up during the monsoons too. As destinations are usually less crowded during this season, hotels are waking up to this reality and providing tailor made experiential monsoon activities and offer massive off-season discounts to sweeten the deal for travellers. Most importantly, travellers are sharing their experiences of these destinations during the monsoon through mobile apps inspiring more people to travel. Number of travellers reading a review before planning a holiday has gone up by 200% in the last 12 months. Recent and relevant reviews from other travellers like themselves also addresses concerns around accessibility, safety, comfort and convenience making for smarter holiday planning.”
Monsoon holidays bring about the most picturesque side of India. The rains make any holiday a lifetime experience as the exotic locations leave you spellbound with its beauty. The hills and mountains get carpeted with lush greenery, the lakes overflow with sparkling water, rekindling the love you had for India making your holiday list complete this rainy season.
If you are one of those who don’t mind getting a wee bit wet, HolidayIQ suggests some amazing places to visit in monsoon in India, also perfect for sipping a hot coffee accompanied with spicy pakodas.