The Grand Hyatt brand has always been synonymous with luxury and grandeur, but its latest campaign, “Be More Grand,” takes this reputation to new heights. As the brand’s first regional campaign in several years, it celebrates life’s special moments, both big and small, inviting guests to elevate their experiences and embrace celebration in all its forms. Through a series of inspiring narratives, Grand Hyatt showcases the transformative power of travel and hospitality, setting the stage for guests to revel in their significant milestones.
Introducing the “Be More Grand” Campaign: Celebrating Every Moment
The “Be More Grand” campaign embodies a spirit of celebration, blending the art of hospitality with the essence of human connection. The campaign partners five renowned personalities with five iconic Grand Hyatt hotels across the Asia-Pacific region, crafting immersive stories that illustrate what it means to “be grand.” Through a series of short films, each hotel location becomes the backdrop for a unique journey—whether it’s a cherished mother-daughter experience, a wedding celebration, or moments of personal triumph.
This initiative reflects Grand Hyatt’s dedication to creating an unparalleled atmosphere of luxury, catering to guests who seek more than a place to stay. It offers an invitation to make every moment memorable, to indulge in life’s grandeur, and to relish the beauty of each milestone, regardless of its scale.
“Today’s travellers are seeking more than just a place to stay – they are on a quest to celebrate occasions, both big and small. Across the Grand Hyatt brand portfolio, we recognize this desire and provide the perfect backdrop so people can cherish every moment,” shared Carina Chorengel, Senior Vice President, of Commercial, Hyatt.
Speaking on the campaign, Kadmbini Mittal, Regional Vice President – Commercial, India and Southwest Asia, Hyatt, added “We recognize that life’s most significant moments, regardless of scale, warrant exceptional celebration. Our ‘Be More Grand’ campaign embodies this conviction. By harmonizing distinct personal narratives with our luxurious hospitality offerings, we aim to inspire guests to cherish every moment and render it truly unforgettable. From milestone events and weddings to intimate moments of self-reflection, Grand Hyatt is dedicated to elevating every occasion into a grand experience”.
Celebrating Milestones at Grand Hyatt Mumbai: A Wedding Journey with Aashna Shroff
Aashna Shroff, a prominent lifestyle influencer, sets the tone for this campaign as she prepares to celebrate her wedding at Grand Hyatt Mumbai. Known for its opulent design and personalized service, the Mumbai location offers the perfect setting for couples embarking on one of life’s most meaningful milestones. Guests at Grand Hyatt Mumbai are treated to an experience where every detail is meticulously crafted, from custom floral arrangements and cake tastings to luxurious accommodations designed to reflect the unique style of each couple.
The Grand Hyatt Mumbai wedding experience embodies more than just elegance; it’s an immersive journey where every facet of the celebration is tailored to the couple’s desires, ensuring an unforgettable experience that resonates with the brand’s commitment to luxury.
Grand Hyatt Taipei: Celebrating Bonds with Sue Chang
In Grand Hyatt Taipei, fashion icon Sue Chang shares a heartwarming journey with her young daughter, capturing the essence of family bonds and self-appreciation. Against the hotel’s contemporary aesthetic and welcoming ambience, Chang’s story unfolds as a tribute to motherhood and personal triumph. Visitors to the Taipei location are invited to enjoy a similar level of indulgence, from savouring culinary delights at Bel Air Bar to exploring the city’s landmark sites like Taipei 101.
Guests can immerse themselves in a world of elegance within Grand Hyatt Taipei’s spacious rooms and suites, experiencing a harmonious blend of tradition and modernity. This celebration of family and connection reflects Grand Hyatt’s understanding of the emotional power of hospitality.
Revitalizing Ambitions at Grand Hyatt Beijing Oriental Plaza
At Grand Hyatt Beijing Oriental Plaza, the campaign follows LiuMing Chen, a co-founder of an investment foundation, as she explores a journey of personal and professional reinvigoration. The story captures her resolve to chase her dreams, mirroring the experiences of guests who visit this iconic hotel to seek a mix of leisure and productivity.
Offering guests the luxury of seamless transitions between work and relaxation, Grand Hyatt Beijing provides a sophisticated environment where travellers can rediscover their ambitions. With offerings like exclusive access to the Grand Club, where business and relaxation effortlessly merge, guests find themselves rejuvenated in an ambience designed to foster inspiration and comfort.
Honouring Passions at Grand Hyatt Hong Kong: A Story of Dedication with Stephanie Au
Professional swimmer Stephanie Au’s journey with Grand Hyatt Hong Kong showcases the importance of self-care and honouring one’s passions. Her story of dedication and success unfolds within the luxury of the Plateau Suite, an exclusive space designed for relaxation and indulgence. Through Stephanie’s experience, the campaign emphasizes the brand’s commitment to helping guests celebrate their achievements and relax in a setting tailored to their needs.
Visitors to Grand Hyatt Hong Kong can bask in the beauty of the property’s well-designed suites, partake in self-care experiences, and indulge in world-class dining, all crafted to create a sense of well-being that pays homage to each guest’s journey.
Reuniting in Style at Grand Hyatt Seoul: A Celebration of Friendship with Kiwi Lee
In the vibrant city of Seoul, model Kiwi Lee uses her stay at Grand Hyatt Seoul to reconnect with a close friend. The story highlights the joy of rekindling relationships amidst the glamour and high-energy atmosphere of this dynamic city. Guests at Grand Hyatt Seoul can join in the celebration, enjoying an exquisite afternoon tea in the Gallery or a lively night out at JJ Mahoney’s, where a live band enhances the experience.
Whether it’s an intimate gathering or a reunion with friends, the Grand Hyatt Seoul offers a mix of sophistication and excitement, allowing guests to cherish every moment against the breathtaking backdrop of Seoul’s cityscape.
Expanding the Grand Hyatt Experience: New Openings for New Memories
The Grand Hyatt brand continues to expand, adding new properties that uphold the tradition of excellence and grand celebration. Grand Hyatt Singapore recently reopened after a multi-year renovation, transforming the space into an urban oasis with modern design and innovative dining options. In Kunming, China, Grand Hyatt introduced its latest hotel in August, bringing a new level of luxury to the picturesque landscapes of Yunnan province.
These recent openings are a testament to Grand Hyatt’s commitment to offering guests unforgettable experiences, allowing them to celebrate life’s most meaningful moments with a sense of grandeur and elegance.
Final Thoughts: Why “Be More Grand” is a Celebration of Life Itself
With the “Be More Grand” campaign, Grand Hyatt has reinforced its position as a leader in luxury hospitality, presenting a vision that celebrates life’s unique moments. Through these carefully curated narratives, the brand invites guests to make each stay more than just a hotel experience—it’s an invitation to celebrate, live fully, and embrace life’s grandest experiences with open arms.
Grand Hyatt’s attention to detail, from luxury accommodations to personalized services, ensures that every guest feels celebrated, creating a legacy of unforgettable memories that define the essence of the brand.
Read more at Travel Mail | Follow us on Facebook | Twitter | and Instagram for on-the-go news
