Government of Maharashtra announces the first ever Mumbai Shopping Festival 2018

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[dropcap]M[/dropcap]umbai: Maharashtra Tourism Development Corporation (MTDC) in association with the Ministry of Tourism, Government of Maharashtra, is all set to launch the first edition of its annual property, the Mumbai Shopping Festival (MSF). India’s first of its kind citywide festival will be celebrated from 12^th– 31^stJanuary, 2018 across the length and the breadth of the city of Mumbai.
From one-of-a-kind outdoor markets and flash mobs to arenas, mega sales and rewards, Mumbai’s first 3-week event is sure to impress. Whether it’s about having fun with your family and friends or getting your hands on the hottest fashion trends, MSF2018 is where it’s at. The festival will present visitors with world-class, immersive retail experiences clubbed with staged captivating live performances, to enjoy and dance, throughout the city.
In lieu of the recent notification by the Government of Maharashtra where shops and establishments can now stay open 24X7, the Ministry of Tourism and MTDC will set up Mumbai’s first ever Night Bazaar Flea Market which will go on till 4am on weekends only. This will ensure that citizens derive the maximum benefit of the Mumbai Shopping Festival thereby showing that Mumbaikars truly go all out and celebrate #MumBuyKar
Speaking on the occasion,Shree Devendra Fadnavis, Chief Minister of Maharashtra, said, “For the very first time in India, held in Maharashtra, we bring to you, the Mumbai Shopping Festival 2018. I am honored and pleased to announce this festival will be taking place from January 12^thto January 31^st2018, launching Mumbai as a world – class shopping destination. We are delighted to see zealous interest from our partners including retailers, brands, restaurants, who have given innumerable hours to making the Mumbai Shopping Festival a reality. We look forward to the participation of each and every Mumbaikar, and citizens of the country in joining us celebrate this mega extravaganza.”
Adding to the festivities, the Mumbai Shopping Festival will also showcase Mumbai’s first ever Food Truck Zones set up in different areas over the weekends. Tourists and citizens of Mumbai will love every bit of the customer-centric vibrancy and magic that will be brought alive by this unique experience.
“As the economic and entertainment capital of India, Mumbai has been popular for its tourism and vibrant lifestyle. This is one of the key sectors of growth for the state of Maharashtra. MSF2018 will undoubtedly heighten tourism in Maharashtra. Our aim is to establish this event on a global platform as one of the most sought after and visiting shopping and cultural festivals of the world. This is already one of the biggest initiatives by MTDC and we are determined to make it make it even bigger in the coming years,”addsShree Jaykumar Rawal, Minister of Tourism & (EGS), Government of Maharashtra
Speaking on the creation of the Mumbai Shopping Festival,Shree Vijay Waghmare, Managing Director, Maharashtra Tourism Development Corporationadds“As the financial capital of India and a leading fashion destination, MTDC is pleased to have been able to create the Mumbai Shopping Festival in association with the Government of Maharashtra. It is a great initiative for the young and old to come together for an array of activities happening around the city. We are looking forward to growth in revenue and infrastructure. In the coming years we hope to grow the festival by leaps and bounds and spread the spirit of #MumBuyKar to every corner of the world.”
Rewarding shoppers is also a critical element of the Mumbai Shopping Festival. Lucky shoppers can win daily, weekly and a bumper prizes at the end of the festival. All the shoppers will have to do is purchase goods worth Rs. 500/- from a registered MSF outlet, and sms to 56263. The winners for each of the award categories will be picked up through a computerized random draw set up by MSF’s Audit Partner, PWC.
There will be multiple events across the city, every weekend throughout the festival. Mumbai will see over 500 performances in multiple stages across 13 different locations including Girgaon Chowpatty; Crawford Market; Worli Sea Face; Shivaji Park, Dadar; Carter Road, Bandra; Juhu Beach; International Airport; Domestic Airport; Vashi Railway station; The Walk, Thane; Cypress Garden, Mulund; Galleria Mall, Powai; and Maxus Mall, Mira Road.
TheMSF Night Bazaarwould be held in non-residential defined zones which will have shopping till 4am as follows:
> January 19^thand January 20^that Malad;
> January 26^thand January 27^that Powai
TheMSF Khao Galliin association with Food Trucks Association of India will be held at famous public hangout spots, during the weekends at:
> January 13^thand January 14 at Worli Seaface;
> January 19^thand January 20^that Malad;
> January 26^thand January 27^that Powai
The Color Run, also known as the Happiest 5k on the Planet, is a unique race that celebrates wellness, happiness, and individuality. Now the largest running series in the world, The Color Run, over 6 million runners worldwide in 40+ countries, now comes to India and will be launched as part of the Mumbai Shopping Festival. The Color Run will be held at Jio Gardens, Bandra Kurla Complex on Sunday, January 14, 2018.
To enhance visibility of the Mumbai Shopping Festival, MTDC has teamed up with various associations with various retail and commerce bodies including – MCHI – CREDAI, FICCI, FHRAI India, GJEPC India, NAREDCO, Retailers Association Of India (RAI), Indian Bullion & Jewellers Association and the Federation of Retail Traders Welfare Association (FRTWA).
Shopping partners for the Mumbai Shopping Festival 2018 include major malls and retail chains in Mumbai.