Sarova Hotels & Resorts Appoints AVIAREPS India to Expand Presence in India
Introduction to Sarova Hotels & Resorts
Sarova Hotels & Resorts, an esteemed chain synonymous with luxurious heritage accommodations in Kenya, has embarked on a strategic initiative to bolster its footprint in the burgeoning Indian market. Established in 1974, Sarova boasts a distinguished portfolio comprising nine prestigious properties across Kenya, including iconic destinations such as Sarova Stanley and Sarova Whitesands Beach Resort & Spa. Renowned for its exceptional hospitality and commitment to providing unparalleled guest experiences, Sarova Hotels & Resorts stands as a beacon of luxury and cultural immersion in East Africa.
Strategic Partnership with AVIAREPS India
In a move aimed at amplifying its presence in India, Sarova Hotels & Resorts has appointed AVIAREPS as its dedicated Sales and PR representative. This partnership underscores Sarova’s proactive approach to expanding its global reach and catering to the burgeoning travel interests emanating from India. AVIAREPS, a leading player in tourism representation and marketing, brings to the table a wealth of expertise and a robust network aimed at enhancing Sarova’s visibility and appeal in the Indian market.
Focus on Innovative Marketing Strategies
Central to this collaboration is the implementation of innovative multi-channel promotional strategies tailored specifically to attract Indian travellers. AVIAREPS’ seasoned team of tourism professionals will spearhead targeted marketing campaigns, leveraging insights into India’s evolving travel landscape to maximize engagement and drive bookings. By harnessing digital platforms and traditional PR channels, Sarova aims to not only increase its market share but also foster deeper connections with Indian tourists seeking authentic African experiences.
Commitment to Sustainability and Community Empowerment
Beyond hospitality, Sarova Hotels & Resorts is committed to sustainability practices that preserve Kenya’s natural beauty and empower local communities. From responsible waste management initiatives to extensive water conservation efforts and the adoption of renewable energy sources, Sarova integrates eco-conscious practices into its daily operations. This holistic approach not only underscores Sarova’s commitment to environmental stewardship but also resonates with conscientious travellers increasingly prioritizing sustainability in their travel choices.
Board Director,
Sarova Hotels & Resorts
Visionary Leadership and Community Engagement
Mita Vohra, Board Director of Sarova Hotels & Resorts, expressed, “Reflecting on Sarova’s 50-year journey, our vision has always extended beyond exceptional customer service to create a holistic, community-focused, and environmentally friendly support system. With Africa’s allure for Indian travellers, we eagerly anticipate welcoming more visitors from India to experience Africa’s unique lifestyle and wildlife. This growing connection reinforces our dedication, and I am excited to share our rich heritage and natural beauty with our esteemed guests from India. Our wonderful partnership with AVAIREPS India and their valuable support in this venture will be a great opportunity to align with our goals.”
The Role of AVIAREPS India in Market Penetration
General Manager,
AVIAREPS India
Ellona Pereira, General Manager of AVIAREPS India, stated, ” We at AVIAREPS India are delighted to represent Sarova Hotels and Resorts, a brand renowned for its exceptional African hospitality. Our strategic efforts will focus on redefining Sarova’s presence in the Indian market, tapping into India’s growing travel appetite. By leveraging our market expertise and extensive network, our team at AVIAREPS will drive bookings through strategic sales efforts, craft targeted marketing campaigns to attract Indian travellers, and enhance the brand through our effective public relations. This partnership underscores our shared commitment to excellence and innovation in the hospitality industry. We look forward to a successful journey together, amplifying Sarova Hotels’ visibility and appeal in India.”
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