A Landmark Development in Philippine Hospitality
Dusit International, a globally renowned hotel and property development company based in Thailand, in collaboration with Grand Land Inc., a subsidiary of the Gaisano Grand Group of Companies, has officially broken ground on ASAI Cebu Oslob. This marks the first ASAI Hotels-branded beach resort in the Philippines, introducing a dynamic new hospitality concept to one of the country’s most picturesque coastal destinations.
Set to open in late 2026, ASAI Cebu Oslob will redefine modern, experience-driven travel, catering to millennial-minded travellers seeking authentic cultural immersion and local engagement. This resort promises to blend contemporary design, sustainability-focused hospitality, and a vibrant social atmosphere—a hallmark of ASAI Hotels.
Prime Location in Oslob, Cebu
Nestled in Barangay Lagunde, Oslob, a top-tier coastal destination famous for its pristine beaches, whale shark encounters, and rich biodiversity, the upcoming resort is strategically positioned to offer guests an unparalleled island escape. Oslob’s stunning landscapes, from cascading waterfalls to vibrant coral reefs, make it a sought-after destination for adventurers, eco-tourists, and culture enthusiasts alike.
A Modern Beachfront Haven with 98 Thoughtfully Designed Rooms
ASAI Cebu Oslob will feature 98 compact yet highly functional guest rooms, most of which will include private balconies with breathtaking views of the ocean or pool. Every space will be designed with the modern traveller in mind, ensuring comfort, efficiency, and a seamless guest experience.
The resort will also incorporate ASAI Hotels’ signature Eat/Work/Play concept, a flexible communal space that fosters social interaction, co-working, and vibrant dining experiences. Other key amenities include:
- A stylish beachfront bar offering craft cocktails and locally sourced brews.
- An infinity pool overlooking the azure waters of Cebu.
- A locally inspired restaurant showcasing the best of Cebuano cuisine, crafted from fresh, locally sourced ingredients.
Experiential Travel and Local Immersion
Beyond its luxurious accommodations, ASAI Cebu Oslob is designed to offer guests deeply immersive experiences rooted in local culture and nature. With Oslob being a hotspot for whale shark encounters, the resort will curate sustainable and ethical wildlife experiences, ensuring responsible tourism practices.
Other curated experiences for guests include:
- Island-hopping tours, including visits to Sumilon Island, Cebu’s first marine sanctuary.
- Heritage and cultural excursions to Spanish-era churches and ancestral houses.
- Outdoor adventures, such as treks to Tumalog Falls, canyoneering in Kawasan Falls, and diving into the crystal-clear waters of Moalboal.
- Secret snorkeling spots, guided by local experts for an exclusive underwater experience.
To enhance personalization, community ambassadors will be available to help guests craft customized itineraries that reveal the hidden gems of Cebu.
Sustainability at the Core of ASAI Cebu Oslob
Sustainability is at the heart of ASAI Hotels’ philosophy, and ASAI Cebu Oslob is no exception. The resort will incorporate eco-friendly design elements, waste reduction initiatives, and locally sourced materials to minimize its environmental footprint. Additional sustainability efforts include:
- Energy-efficient architecture to reduce carbon emissions.
- Rainwater harvesting and water conservation programs.
- Sustainable sourcing for food and amenities to support local farmers and artisans.
- Marine conservation partnerships to protect Oslob’s fragile ecosystems.
Industry Leaders on the Project’s Significance
The groundbreaking ceremony on 3 February 2025 was attended by top executives from Dusit International and Grand Land Inc., as well as local government representatives who emphasized the project’s economic and tourism impact.
“Building on the success of our city-based ASAI Hotels in Thailand and Japan, ASAI Cebu Oslob is all about creating an immersive, social, and seamless resort experience in one of the Philippines’ most beautiful coastal destinations,” said Siradej Donavanik, Vice President – Development Global and Head of Culture at ASAI Hotels, Dusit International. “With its breathtaking biodiversity, natural wonders, and deep cultural heritage, Oslob is the perfect setting for our first ASAI beach resort. This distinctive property will be a vibrant hub where like-minded travellers can connect, relax, and explore everything Oslob has to offer—all while enjoying a contemporary, sustainability-focused, design-forward environment.”
Ryan Bernard Go, President of Grand Land Inc., said, “Our collaboration with Dusit International reflects our vision to create world-class hospitality experiences that go beyond traditional hotel offerings. ASAI Cebu Oslob will offer international standards of service while celebrating the heart of the community, providing guests with truly local and meaningful experiences. With sustainability at its core, this project will not only elevate Oslob’s appeal as a premier beach destination but also support its long-term growth by fostering deep connections between travellers and the local way of life.”
Strengthening Dusit’s Expansion in the Philippines
The launch of ASAI Cebu Oslob further solidifies Dusit International’s expansion in the Philippines, adding to its existing portfolio of five properties:
- Dusit Thani Manila
- Dusit Thani Mactan Cebu Resort
- Dusit Thani Residence Davao
- dusitD2 Davao
- Dusit Thani Lubi Plantation Resort
Additionally, this collaboration strengthens Dusit’s partnership with Grand Land Inc., which is also developing a Dusit Princess-branded property in Cebu’s North Reclamation Area.
ASAI Hotels’ Global Growth Strategy
ASAI Hotels, known for its urban-inspired hospitality concepts, is rapidly expanding across Asia-Pacific and beyond. Current ASAI Hotels include:
- ASAI Bangkok Chinatown
- ASAI Bangkok Sathorn
- ASAI Kyoto Shijo
Upcoming properties include:
- ASAI Gamuda Cove, Malaysia (2026 launch)
- ASAI Hat Yai, Thailand (2028 launch)
A New Era for Oslob’s Tourism Industry
With the upcoming ASAI Cebu Oslob, travellers can expect a seamless fusion of modern hospitality, cultural immersion, and sustainable tourism in one of the Philippines’ most breathtaking coastal locations. This landmark development is set to redefine beachfront travel experiences in the region, promising an unforgettable stay in the heart of Cebu’s natural wonders.
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