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[dropcap]D[/dropcap]ubai (UAE), Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) proudly revealed the much-awaited #BeMyGuest campaign video, featuring Bollywood Baadshah Shah Rukh Khan. While the first video, which took YouTube by storm last year, featured Shah Rukh Khan surprising residents and visitors around Dubai, this year Shah Rukh Khan explores what he considers to be his second home and takes viewers on a fascinating, multi-faceted journey through the city of endless possibilities.
Marking the first-ever collaboration between Shah Rukh Khan and acclaimed Bollywood Director Kabir Khan, the newly launched 2.0 #BeMyGuest potrays Shah Rukh Khan’s journey across a series of short films that see him taking visitors to Dubai through a multifaceted destination that holds global brand appeal in much the same way he does as an actor. Shah Rukh Khan reaches out to his legions of fans across the globe, and introduces them to the lives of four different characters,and how he personalises each of their experiences of Dubai by injecting the warmth and spirit of the city that resonate with him, yet each customised to the needs of every visitor. The stories allow audiences to explore Dubai and its variety and diversity of stunning tourist offerings, with SRK in his signature style leading them to create new memories and rekindle old ones in the city.
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