In 2024, the Hong Kong Tourism Board (HKTB) is set to redefine summer travel with its exciting new initiative, “Summer Chill Hong Kong”. This campaign, designed to allure global travellers, unveils the “Summer Triple Rewards” promotion, a groundbreaking offering totalling over HKD$100 million in value. Aimed at enhancing the visitor experience, this campaign promises an unforgettable summer filled with discounts, rewards, and vibrant city-wide events.
Unveiling “Summer Triple Rewards”
Central to the “Summer Chill Hong Kong” campaign is the “Summer Triple Rewards” promotion, a generous initiative offering 500,000 rewards to overnight visitors. Each set includes exclusive benefits across transportation, sightseeing, dining, and retail sectors, with discounts of up to HKD$500 per set. This enticing offer underscores HKTB’s commitment to enhancing visitor satisfaction and promoting Hong Kong as a premier global destination.
What’s Included in the Rewards?
Transportation and Sightseeing
Visitors can choose from various options, including discounted fares on the iconic MTR Airport Express and Tourist Day Passes, or enjoy scenic rides on the Star Ferry Water Tour or the HK Tramway’s TramOramic Tour. These experiences showcase Hong Kong’s rich cultural heritage and provide convenient and affordable travel options for exploring the city.
Dining Discounts
Food enthusiasts are in for a treat with HKTB’s dining discounts. Enjoy HKD$100 off the total bill when spending HKD$200 or more at over 1,000 certified F&B outlets and hotel restaurants. This offer not only encourages culinary exploration but also supports local businesses certified under the Quality Tourism Services Scheme.
Retail Therapy
Shopaholics will delight in HKTB’s retail discounts, offering HKD$100 off purchases exceeding HKD$200 at more than 2,700 certified retail outlets and attraction stores. From luxury boutiques to traditional markets, Hong Kong’s retail scene caters to every shopper’s desire, ensuring a rewarding shopping experience amidst a bustling urban backdrop.
City-wide Promotions and Decorations
Complementing the “Summer Triple Rewards” are over 100 selected spending offers from airlines, attractions, dining, and retail sectors. These collaborative efforts with local businesses aim to enrich visitor experiences and stimulate economic activity across Hong Kong. Additionally, the city will be adorned with vibrant summer-themed decorations, enhancing the festive atmosphere and creating memorable photo opportunities at iconic landmarks and transportation hubs.
Experience Doraemon’s “Anywhere Door” Adventure
Adding to the excitement is the introduction of Doraemon’s “Anywhere Door” at 10 popular locations across Hong Kong. This interactive promotion invites visitors to discover whimsical pink doors and share their adventures on social media for a chance to win exclusive gifts. Organized in partnership with AllRightsReserved, this initiative highlights Hong Kong’s creativity and cultural vibrancy, further enhancing its appeal as a family-friendly destination.
Plan Your Summer with “Summer Chill Hong Kong”
To facilitate seamless planning, HKTB has launched a dedicated “Summer Chill Hong Kong” website. Here, visitors can access comprehensive information on upcoming events, concerts, spending discounts, and travel tips. Whether exploring historical landmarks, indulging in culinary delights, or enjoying shopping sprees, this one-stop platform ensures a memorable and well-informed visit to Hong Kong.
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