Promises an unforgettable MICE experience for Indian planners and organisations

Desaru Coast Destination Resort (Desaru Coast), one of TIME Magazine’s World’s Greatest Places of 2021 and Malaysia’s newest and largest integrated destination, has announced its largest incentives package, worth INR12 million, to entice Indian travellers, event planners, and organisations to its pristine, idyllic coastal resort.

In all categories, India is an important and valued sourcing market for Desaru Coast. The destination, which is returning to Satte for the fourth time, is offering the following incentives to reach major Indian market segments.

In all categories, India is an important and valued sourcing market for Desaru Coast. The destination, which is returning to Satte for the fourth time, is giving the following incentives to reach major Indian market segments:

Desaru Coast is presenting its renowned luxury stay packages at moderate costs for the leisure sector, beginning at around INR6,600 per person. As a bonus value-add, hotel accommodations and selected Desaru Coast excursions are included in the packages. In addition to that. With every accommodation rented at the location, guests may purchase Adventure Waterpark tickets, Asia’s largest water park. INR5 million is the entire incentive granted to the leisure market.

The resort will give incentives of up to INR2.1 million for events and groups in the MICE market, under its brand MICE Reinvented. For every group reservation. For the Gala Dinner, Desaru Coast is giving an incentive of INR1100 per guest. Furthermore, the
For the gala dinner, the destination will give complimentary pocket show activities and cultural displays.

To entice Indian couples, the first five weddings booked at the venue would receive INR4.4 million in incentives. Incentives may be used to pay for things like internet access, themed celebrations, and wedding photography packages, among other things.

The importance of the Indian market is undeniable for us at Desaru Coast. This is our fourth time presenting at Satte and this year, we come as a fully operational destination resort with all six world-class resorts and attractions and connectivity infrastructure the Desaru Coast Ferry Terminal, completed. Our priority now IS to re-engage and reintroduce our destination to our lndian partners. We are here to demonstrate Desaru Coast’s diverse offerings, infrastructure and readiness to welcome more Indian travellers to our destination. At the same time, we are delighted to announce our biggest incentive package valued at up to INR12 million to capture the much-desired Indian market. Our incentives cut across all segments; leisure travellers, MICE groups of all sizes as well as the Indian wedding segment” said Roslina Arbak, Managing Director and Chief Executive Officer of Desaru Development Holdings One Sdn Bhd (DH1).

Aside from announcing its competitive stimulus offerings, Desaru Coast also introduced its newly launched MICE Reinvented programme to Indian trade practitioners.

Arbak added, “We are confident that our new signature MICE Reinvented – bespoke, experiential and authentic events will bode well with Indian planners. Leveraging our portfolio of assets as an international destination in the world where people seek inspiration, rejuvenation and reconnections, Desaru Coast has reimagined all possible spaces and experiences across the destination to offer a multitude of integrated indoor and outdoor activities.

Future MICE at Desaru Coast can be designed with an enchanting mix of indoor and outdoor experiences to include all five-star facilities along with curated activities at the beach, forest, mangroves, local villages, golf courses, ballrooms and conference centre. The Indian MICE group is primed for these unique events.”

Desaru Coast Globally Renowned Asset Portfolio

The resort will give incentives of up to INR2.1 million for events and groups in the MICE market, under its brand MICE Reinvented. For every group reservation. For the Gala Dinner, Desaru Coast is giving an incentive of INR1100 per guest. Furthermore, the
For the gala dinner, the destination will give complimentary pocket show activities and cultural displays.

To entice Indian couples, the first five weddings booked at the venue would receive INR4.4 million in incentives. Incentives may be used to pay for things like internet access, themed celebrations, and wedding photography packages, among other things.

The location has a total of about 800 rooms with indoor event spaces that can seat more than 2300 participants, and it is situated along 17 kilometres of coastline with unbounded, wide-open spaces for unlimited event possibilities.

Furthermore, being an integrated location, attendees can stay at any one of the four resorts while spreading their activities and experiences throughout the other three resorts, attractions, and outdoor activities.

Easy Accessibility to Desaru Coast

Three international airports are within driving distance of the Desaru Coast. The Desaru Coast is about a four-hour drive from Kuala Lumpur and three-and-a-half hours from the Kuala Lumpur International Airport (KLIA). Senai International Airport is an hour distant, and Changi International Airport, one of the world’s busiest airports, is a two-hour drive away.

The Desaru Coast Ferry Terminal, a crucial international connectivity asset that was recently constructed, will soon connect travellers from Singapore’s Tanah Merah Ferry Terminal to the destination’s doorstep.

The next great MICE destination

Desaru Coast’s MICE flagship programme, MICE Reinvented, was launched in December 2021, using the resort’s wide-open areas to deliver personalised, engaging, and authentic events that will inspire, refresh and reunite people.

Desaru Coast introduces five distinct event pillars for all occasions through “MICE Reinvented,” including I Corporate Events, Reimagined, I Future-proof Conferences & Exhibitions, ii) Wanderlust Destination Weddings & Celebrations, iv) Sports & Other, and v) Nature & Nurture. Programs are created and tailored to match the needs of any planner, and they can be spread out over the destination’s indoor and outdoor locations.

MICE Reinvented at Desaru Coast

i. Corporate Events, Reimagined at Desaru Coast

Desaru Coast has deconstructed the format and experience of off-site senior-level company meetings, breaking the mould of traditional corporate events by removing the traditional configuration of arrival to check-in to conference or business meetings, followed by networking dinners and team-building exercises.

Before the business agenda, Corporate Events, Reimagined takes delegates on customised and elevated experiences at the beach, the Forest, the golf course, or even the spa to assist bring a fresh viewpoint and reinvigorated attitude to high-level corporate retreats. Corporate Events, Reimagined, by upending this framework, provides delegates with one-of-a-kind opportunities to be inspired, revitalised, and reconnect.

ii. Future-proof Conferences & Exhibitions

With safe social separation, the well-equipped Desaru Coast Conference Centre can accommodate 1400 people. Furthermore, the destination’s outdoor spaces provide larger areas that can easily be converted for conferences that require more extensive staging and the construction of additional conference space, allowing meetings and exhibitions to adopt a hybrid of an indoor and outdoor model while simultaneously accommodating a larger attendance.

ii. Wanderlust Destination Weddings & Celebrations

Desaru Coast’s 17 kilometres of pristine coastline make it a great location for beach weddings of any size. Indoor weddings can be held at the Desaru Coast Conference Centre, any of the three huge ballrooms of the destination’s five-star resorts, or one of the destination’s 21 restaurants and cafés for smaller gatherings.

Multi-generational gatherings and special celebrations can also be designed to fit the demands of all parties and guest profiles, with the destination’s premium resorts offering top-rated facilities.

iv. Sports& Such

The destination has swiftly established a reputation as a sporting hotspot for all forms of land and sea sports, thanks to kilometres of white-sandy beaches and lengthy scenic sections of road in the larger Desaru area.

Desaru Coast has the capability and area for large-scale outdoor athletic and leisure events, with a wide range of accommodations, infrastructure, and simple access to the region.

Two significant international athletic events are already scheduled for this year:

The Tour de France’s L’Etape and the Desaru Coast Multi Sports Festival, both presented by IRONMAN, will take place on June 4, 2022.

The event will take place on July 22-24, 2022. The venue hosted the Desaru International Bike Week in 2019, which attracted over 45,000 bikers and visitors over the course of a weekend. Desaru Coast can host inventive events such as car and fashion exhibitions, music, culinary, and art festivals that require safer outside places.

v. Nature & Nurture

The destination’s expanses of beautiful beaches on the South China Sea and rich bio-diverse surroundings enable it to offer great eco experiences and edutourism activities that combine education and tourism learning experiences, which may be incorporated into its MICE mix of activities.

Nature excursions can be incorporated into the agendas of school vacations, NGO learning expeditions, and business retreats to educate and raise awareness about conservation and sustainability.

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