In today’s ever-evolving travel landscape, Brightsun Travel has emerged as a leading provider of tailor-made, memorable experiences for its clients. From luxurious escapes to off-the-beaten-path adventures, the company is known for its ability to combine comfort, culture, and unique personal touches. In this exclusive interview, Mr. Sandeep Arora, Director of Brightsun Travel Private Limited, India shares how they create standout journeys, the role of technology in enhancing customer satisfaction, and how they continue to meet the changing expectations of modern travellers.
One of our most standout travel experiences was a bespoke itinerary we crafted for a couple from the UK celebrating their 25th wedding anniversary. They wanted to explore India so we crafted an itinerary that perfectly blends culture, heritage, exploration and relaxation along with some personal touches to make their trip truly unforgettable. Their journey began with a private tour of the Taj Mahal at sunrise, where they enjoyed the iconic monument in a serene and intimate setting. This was followed by a stay at Rambagh Palace in Jaipur, where they experienced royal hospitality and then explored the magnificent fort and palaces of the Pink City during their 3 days stay. For relaxation, we arranged a trip to Goa for them to take some time out and enjoy the lovely beaches before flying back to the UK. For a personal touch, we also organised a traditional feast their favourite Indian dishes, curated by a renowned chef. The feedback we received from the couple was heart-warming. They were deeply moved by the thoughtful details and the effort we put into organising this trip, and described it as the most incredible and heartfelt travel experience they’ve ever had.
2. In an era where travellers are increasingly seeking authentic and local experiences, how does Brightsun Travel curate such experiences while ensuring safety and quality?
We specialise in crafting authentic experiences while prioritising safety and quality. To achieve this, we have partnered with trusted local experts who offer genuine insights and unique activities. Our rigorous vetting process ensures all accommodations and services meet high safety standards, while personalised itineraries cater to every kind of traveller and their preferences. Brightsun Travel also emphasises on sustainability and responsible tourism, working with businesses that support cultural and environmental preservation. Additionally, our 24/7 support team provides peace of mind, ensuring that our customers enjoy their journeys with confidence and ease.
3. How do you balance the demand for luxury and comfort with the growing trend of adventure and off-the-beaten-path travel among your clients?
The experiences we offer depend on our clients’ preferences but our approach mostly involves creating bespoke itineraries that combine high-end accommodations and top- notch service with unique, immersive activities. For example, we might arrange a stay in a luxury resort in an offbeat destination, coupled with private guided hikes or exclusive cultural excursions like cook and dine with locals. This way, clients enjoy the finest comforts while exploring remote locations. We also ensure that every experience is designed with safety and quality in mind, providing a premium holiday that meets the highest standards of luxury and authenticity.
4. What role does technology play in enhancing the customer journey, from the planning stages to post-travel feedback? Can you highlight any innovations Brightsun Travel has adopted?
Technology play crucial role in enhancing the customer journey. Our team is connected with travellers throughout their journey through real-time messaging. We also have mobile app for booking affordable flights. Our backend systems facilitate efficient booking management and coordination with local partners, ensuring smooth operations
and high-quality service. After the trip, we use feedback tools like trustpilot to gather customer insights which in turn helps us refine our offerings and improve services. We also use CRM systems to personalise follow-up communications and offer tailored recommendations for future travels.
5. Customer expectations are continually evolving. How does Brightsun Travel anticipate and adapt to these changes to maintain a high level of customer satisfaction?
We try to stay ahead of evolving customer expectations with continuous market research and trend analysis. We actively gather and analyse feedback from our customers through reviews and direct communications, and then use these insights to improve our offerings and services. Our flexible and customisable holiday packages cater to a range of travellers and their diverse interests, from luxury to adventure. We also ensure our team stays updated with regular training on industry trends and best practices so that they can provide expert advice ad exceptional service to customers. Additionally, we form strategic partnerships with innovative local vendors to offer unique, up-to-date experiences.
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