World Tourism Day 2024 is a significant milestone for the Pride Hotels Group as they celebrate a year of their flagship cultural initiative, ‘India Dekho with Pride’, a campaign that has provided both domestic and international travellers with a unique gateway into India’s diverse and colourful festival landscape. Launched on World Tourism Day 2023, this initiative reflects the group’s commitment to integrating authentic Indian cultural experiences into their premium hospitality offerings.
A Year of Cultural Immersion Across India’s Most Iconic Festivals
In the past year, Pride Hotels has invited its guests to participate in an immersive journey across India’s major festivals. From North to South, East to West, travellers staying at Pride Hotels have experienced the vibrant celebrations that make India a truly unique travel destination. By combining luxury accommodation with cultural festivities, Pride Hotels has offered a deeply enriching experience that transcends the usual travel stay.
Makar Sankranti at Pride Hotel Bhopal: A Sky Full of Kites and Traditional Festivities
The year kicked off with Makar Sankranti in January at Pride Hotel Bhopal, where guests witnessed the traditional kite-flying festival, a symbol of new beginnings. The hotel curated special activities such as kite flying competitions and offered traditional delicacies like tilgul, a sweet made from sesame seeds and jaggery. This festival marked the start of the “India Dekho with Pride” initiative, showcasing the cultural depth of India while ensuring guests experienced both comfort and tradition.
Holi at Pride Hotel Pune: A Burst of Colors and Joy
March saw the grand celebration of Holi, the festival of colours, at Pride Hotel Pune. Here, guests were invited to partake in colourful festivities and enjoy the vibrant atmosphere of Holi. The hotel ensured that safety and luxury went hand in hand, with dedicated zones for safe colour play and special arrangements for organic, skin-friendly colours. Traditional Holi delicacies like gujiya and thandai were served to enhance the celebratory mood. Guests could retreat into the calmness of their luxurious rooms, creating a perfect balance between celebration and relaxation.
Baisakhi at Pride Hotel Chandigarh: A Celebration of Harvest and Heritage
April brought the festival of Baisakhi to Pride Hotel Chandigarh, where the rich agricultural traditions of Punjab were celebrated in grand style. The hotel organized Bhangra and Gidda performances, showcasing the vibrant folk dances of the region. Guests were treated to an authentic Punjabi feast, complete with dishes like makki di roti and sarson da saag. The festive environment was further enhanced by the traditional harvest decorations, making guests feel connected to the cultural roots of the region.
Rath Yatra at Pride Ananya Resort, Odisha: Witness the Magnificence of Lord Jagannath
In June, the famous Rath Yatra was celebrated at Pride Ananya Resort in Odisha. Guests had the privilege of witnessing the grand procession of Lord Jagannath’s chariots, an annual spectacle that draws devotees from around the world. The hotel arranged special viewing platforms, ensuring that guests had the best seats to observe this spiritual journey. After the day’s events, guests could unwind in the serene atmosphere of the resort, enjoying the blend of spirituality and luxury that Pride Hotels is known for.
Onam at Pride Hotel Chennai: A Taste of Kerala’s Traditions
August brought the joy of Onam, the harvest festival of Kerala, to Pride Hotel Chennai. The hotel celebrated this vibrant festival with a traditional Onam Sadhya, a grand vegetarian feast served on banana leaves. Guests enjoyed performances of the Pulikali (tiger dance) and traditional Kathakali, offering them a glimpse into the deep-rooted customs of Kerala. This celebration allowed travellers to experience the authentic flavours and sights of South India without leaving the luxurious comfort of the hotel.
Currently, Pride Plaza Hotel Ahmedabad is in full swing with the energetic celebrations of Navratri, a nine-day festival filled with dance, devotion, and celebration. Guests are invited to participate in Garba and Dandiya nights, where they can enjoy the lively music and traditional dance forms that are synonymous with this festival. The hotel has created special Navratri packages, which include festival-themed cuisine, live music, and dance performances, ensuring guests experience the full vibrancy of Gujarat’s cultural heritage.
Upcoming Festivities: Christmas and Carnival in Goa
As the year comes to a close, Pride Hotels is preparing for the festive atmosphere of Christmas and Carnival in Goa. At Pride Sun Village Resort and Spa, guests can look forward to Goa’s iconic beachside parties, music parades, and cultural performances. The resort offers a luxurious backdrop for these festivities, allowing guests to experience the laid-back charm of Goa while enjoying world-class service. From Christmas feasts to New Year’s Eve parties, Pride Sun Village Resort is the perfect destination for those seeking a festive escape during the holiday season.
The Impact of ‘India Dekho with Pride’ on Cultural Tourism
Over the past year, the ‘India Dekho with Pride’ initiative has successfully integrated India’s diverse cultural calendar into the fabric of luxury tourism. By aligning with India’s major festivals, Pride Hotels has created a unique offering that combines cultural immersion with high-end hospitality. This initiative has been a significant draw for international tourists seeking authentic Indian experiences, while domestic travellers have found a renewed connection to their heritage.
“Through our ‘India Dekho with Pride’ initiative, we have brought travellers closer to the heart of India’s festivals, offering them an authentic experience of the country’s diverse traditions while enjoying the luxury of our hospitality. With World Tourism Day 2024 upon us, we look back at a year filled with cultural celebrations and look forward to continuing this mission in the future,” said Atul Upadhyay, Executive Vice President, of Pride Hotels Group.
Looking Forward: Continuing the Cultural Journey in 2025
As World Tourism Day 2024 marks the culmination of a successful year, Pride Hotels is already looking ahead to 2025 with plans to expand the ‘India Dekho with Pride’ initiative. The upcoming year promises new festivals, more immersive experiences, and a continued focus on blending India’s rich traditions with the luxury and service that Pride Hotels is known for.
Pride Hotels is committed to ensuring that guests from around the world can partake in India’s vast cultural diversity, making every stay a celebration of both luxury and tradition.
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