LOS ANGELES TOURISM CELEBRATES GLOBAL MEETINGS INDUSTRY DAY BY SPOTLIGHTING HOW MEETINGS AND CONVENTIONS BENEFIT ALL ANGELENOS
Los Angeles Tourism & Convention Board (Los Angeles Tourism) proudly joins the global community in celebrating Global Meetings Industry Day (GMID). This day serves as a poignant reminder of the immense impact professional meetings and conventions have on the local economy and communities within Los Angeles.
The Economic Backbone of Los Angeles
Meetings and conventions represent an indispensable facet of Los Angeles’ economic landscape, contributing a staggering $24 billion in local business sales annually. Beyond mere monetary figures, these events form the cornerstone of employment, supporting a diverse workforce and supply chain that permeates every neighbourhood in Los Angeles. From family-owned catering companies in Leimert Park to florists in Boyle Heights, the ripple effect of these gatherings is felt far and wide.
Global Connections, Local Benefits
Los Angeles Tourism spearheads initiatives to underscore the symbiotic relationship between global meetings and local prosperity. By sponsoring Meeting Professionals International’s (MPI’s) annual global broadcast and participating in GMID events nationwide, Los Angeles Tourism ensures that the city remains at the forefront of discussions surrounding responsible, equitable, and sustainable event planning.
A Vibrant Hub for Industry Events
As Los Angeles gears up to host a slew of major travel industry events, including the U.S. Travel Association’s IPW, the International Association of Exhibitions and Events’ 2024 Expo! Expo!, and the American Society of Association Executives 2025 Annual Meeting and Expo, the city cements its status as a premier destination for global gatherings.
Showcasing LA’s Unique Offerings
IPW’s return to Los Angeles after a decade hiatus heralds a momentous occasion for the city. With an anticipated attendance of over 5,000 international travel buyers, sellers, and media, the event is poised to inject renewed vigour into LA’s economic resurgence. Furthermore, it provides a platform to showcase the city’s unparalleled infrastructure and a plethora of new, world-class attractions.
Beyond Business: Immersive Experiences
Los Angeles is more than just a hub for business; it’s a canvas for creative expression. Event planners have the opportunity to infuse their gatherings with the unique flair of the city, tapping into its vibrant cultural tapestry and iconic venues. From the brand-new Intuit Dome to the legendary SoFi Stadium, attendees are treated to an immersive experience unlike any other.
Driving Community Engagement and Social Responsibility
At the heart of Los Angeles Tourism’s ethos lies a commitment to fostering community engagement and social responsibility. Through initiatives like the Los Angeles Career Academy and partnerships with organizations like Skid Row Running Club, the tourism board empowers local communities while championing sustainable practices within the industry.
A Sustainable Future
Los Angeles Tourism is at the forefront of sustainable tourism practices, having recently achieved certification as a Certified Green Business. By aligning with the United Nations’ Sustainable Development Goals and actively engaging in initiatives focused on workforce development and supplier diversity, the tourism board paves the way for a more equitable and environmentally conscious future.
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