Brand USA marked a significant milestone with its 11th India Sales and Media Mission, held from January 20–22, 2025, at the luxurious Taj Krishna Hotel in Hyderabad. The three-day event served as a robust platform for fostering collaboration between U.S. tourism organizations and the Indian travel trade and media community. Led by Fred Dixon, President and CEO of Brand USA, this event showcased the growing importance of India as a key source market for inbound tourism to the United States.
A High-Profile CEO Delegation Representing U.S. Destinations
This year’s mission featured an elite delegation of six CEOs representing top U.S. destinations and a luxury receptive agency. Some of the notable leaders included:
- Fred Dixon, President and CEO, Brand USA
- Simon Brooks, President of Bonotel
- John Percy, President & CEO, Destination Niagara USA
- Doug Bourgeois, Assistant Secretary of Tourism, Louisiana Office of Tourism
- Martha Sheridan, President & CEO, Meet Boston
- Todd Davidson, Chief Executive Officer, Travel Oregon
- Liz Bittner, President & CEO, Travel South USA
This high-profile CEO mission underscored the U.S. tourism industry’s commitment to strengthening ties with the Indian market. The delegation was supported by senior Brand USA executives, including Angie Briggs, Senior Vice President of Industry Partnerships and Engagement, Chris Heywood, Senior Vice President of Public Relations, and Jackie Ennis, Vice President of Global Trade Development.
Extensive Participation from U.S. Tourism Companies
A remarkable delegation of 48 U.S. tourism companies and 67 U.S. exhibitors actively participated in the mission. These organizations engaged with 123 senior Indian decision-makers, representing the travel trade and media sectors. The event served as a platform for building stronger partnerships and fostering greater collaboration between Indian stakeholders and U.S. travel brands.
The mission also included a series of speaker sessions led by experts, addressing critical topics related to the Indian travel market. These sessions provided valuable insights into evolving traveller preferences and strategies for tapping into India’s burgeoning outbound travel market.
Impressive Growth in Indian Arrivals to the USA
The U.S. tourism industry has witnessed a substantial surge in Indian visitor numbers. In 2024, the USA welcomed 2.19 million arrivals from India, marking an impressive 24.3% increase compared to 2023. India ranked as the #2 overseas market (excluding Canada and Mexico) and #4 for total international arrivals to the United States in 2024.
Fred Dixon, President and CEO of Brand USA, commented, “We are extremely pleased to see strong arrival numbers from India to the USA, validating our past efforts and reaffirming our commitment for the future. As one of our top overseas markets, we are extremely bullish on Indian visitor arrivals and are committed to building stronger partnerships. The Brand USA India Sales and Media Mission and the meetings that the delegates had, are very crucial in building and expanding opportunities for US travel companies and destinations, paving the way for stronger connections, increased travel, and collaborations”.
Enhanced Flight Connectivity Driving Tourism Growth
Flight connectivity between India and the United States continues to play a pivotal role in facilitating travel. Air India currently operates nonstop passenger flights to five major U.S. cities:
- Chicago
- Newark
- New York
- San Francisco
- Washington Dulles
The airline has also introduced its flagship Airbus A350 on ultra-long-haul routes, including the Delhi-New York and Delhi-Newark sectors, offering enhanced comfort and premium services.
Additionally, several European and Southeast Asian carriers have expanded their one-stop operations to the United States via their respective hubs. These developments in air connectivity are expected to boost Indian visitor arrivals further, making travel more seamless and convenient.
The Strategic Importance of India for U.S. Tourism
India’s growing middle class, increasing disposable incomes, and appetite for international travel have positioned it as a crucial market for U.S. tourism. The Brand USA India Sales and Media Mission is a testament to the organization’s dedication to nurturing this relationship. The mission serves as a platform for showcasing the diverse travel experiences the U.S. has to offer, from cultural landmarks and natural wonders to adventure tourism and luxury hospitality.
Looking Ahead: Strengthening Partnerships and Expanding Opportunities
The success of the 11th India Sales and Media Mission reaffirms Brand USA’s commitment to investing in the Indian market. With plans to further enhance marketing efforts, deepen partnerships, and expand promotional activities, the organization aims to sustain the momentum of growth in Indian visitor numbers.
As the travel landscape continues to evolve, initiatives like this mission will play a vital role in ensuring that the United States remains a preferred destination for Indian travellers. By fostering collaboration and addressing market-specific needs, Brand USA is paving the way for a stronger, more vibrant U.S.-India tourism partnership.
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