Ajlan and Bros are committed to helping realise Saudi Vision 2030 and increasing the prosperity of the Kingdom of Saudi Arabia says Fahad bin Saad Alajlan
The partnership between one of the Kingdom’s leading family businesses and a Dubai-based destination management specialist aims to establish a market leader to bring unique experiences for travellers, increase quality and create opportunities for Saudis in this vital sector.
Ajlan and Bros Holding Group and Desert Adventures Tourism announced the signing of a collaboration agreement on the second day (17 May) of the Arabian Travel Market in Dubai, laying the road for the establishment of a full-service destination management firm in the Kingdom of Saudi Arabia.
Desert Adventures Tourism is the first destination management firm established in Dubai to declare aspirations to expand into Saudi Arabia through a joint venture with a well-known Saudi partner.
The two organizations are joining forces with the goal of becoming the Kingdom’s foremost destination management firm, based on new tourist goods, the best level of service, and unique travel experiences.
“Saudi is an exciting, fast-growing tourism destination that offers the world’s travellers a diverse, culturally-rich experience, redolent of Arabian mystique and grounded in authentic Saudi hospitality,” said Fahd Hamidaddin, CEO of the Saudi Tourism Authority. “Despite the challenges of the past eighteen months we have seen considerable growth in visitation and spend across many regions of the country and we are optimistic about the future of tourism in Saudi. This is a great time to welcome Ajlan and Bros Holding Group and Desert Adventures Tourism to the Saudi tourism ecosystem and we look forward to collaborating with them, as well as with our other partners, in bringing new, competitive products and services to the market.”
With extensive activities in textiles, real estate, maintenance, logistics, and entertainment, Ajlan and Bros are one of the greatest private-sector companies in the Middle East. The Group has begun a large diversification initiative in the Kingdom and the MENA region, which encompasses the tourism and hospitality sectors, in accordance with the Vision 2030 initiative.
Due to its stability, consistency, and ultimately, quality of service, Desert Adventures Tourism has been a preferred partner for many international tour operators with its 25 years of destination management experience in the United Arab Emirates, Jordan, and Oman.
During the virtual signing ceremony, Fahad bin Saad Alajlan, sponsor of tourism and
hospitality of Ajlan & Bros, highlighted: “Ajlan and Bros are committed to helping realise Saudi Vision 2030 and increasing the prosperity of the Kingdom of Saudi Arabia. Through this partnership, we will not only become a market leader in this sector but also create new jobs and support elevating the Kingdom as a prime tourism destination.”
Peter Payet, Chief Executive Officer of Desert Adventures Tourism ME, added: “We are excited to enter into this partnership in the Kingdom of Saudi Arabia. We believe that combining Ajlan & Bros’ strength and Desert Adventures Tourism expertise will result in a highly successful venture with a unique tourism offering of “Saudi by Saudis” and providing the highest levels of quality.”
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