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Digital travel platform Agoda has unveiled insights from its 2025 Scuba Deals Survey, shedding light on the preferences and motivations of scuba diving enthusiasts across Asia. The survey highlights trends shaping the underwater travel scene, from dream destinations to travel budgets.
The survey, conducted across 11 markets in Asia, highlights the region’s prominence as a scuba diving haven, particularly in Southeast Asia. Known for its diverse and abundant dive sites, Southeast Asia continues to attract divers with its rich marine life and breathtaking underwater landscapes.
These insights from Agoda’s Scuba Deals survey reveal the evolving preferences and motivations of divers, offering a comprehensive look at what drives their underwater adventures.
1. Thailand is the dream dive destination for Indians
Thailand emerges as the top scuba diving destination among Indian travelers. Known for its crystal-clear waters, diverse marine life, and world-class dive sites such as Koh Tao and the Similan Islands, Thailand leads the ranking, followed by Indonesia, Malaysia, and Vietnam. These destinations offer breathtaking underwater experiences that continue to draw Indian divers year after year.
2. Underwater relaxation is a prime travel motivation
For many divers, the ocean offers a sanctuary for stress relief. Nearly one-third (30%) of respondents cited relaxation as their primary reason for diving, with this motivation being particularly present among divers from the Philippines, Malaysia, and Thailand. Exploring marine life also ranks high as a motivating factor, with 24% of divers drawn primarily to the allure of ocean creatures.
3. Affordability is a priority, but the budgets are bigger
While affordability is ranked by respondents as the most important factor when choosing accommodation for the trip, divers are willing to spend more on their underwater adventures. Two-fifths (40%) of respondents reported spending 15-30% more on scuba trips compared to regular vacations.
4. The typical scuba trip lasts 4-7 days
Short getaways dominate the scuba travel scene, with nearly half (48%) of divers preferring trips lasting 4-7 days. Weekend trips are also popular, chosen by 41% of respondents. These findings highlight the appeal of quick, immersive experiences that fit into busy schedules.
5. Reefs are the preferred dive sites
Reef diving emerges as the top choice for underwater explorers, with 75% of respondents expressing interest in these areas. The rich ecosystems and colorful coral formations of Asia’s reefs continue to captivate divers, reinforcing their status as must-visit sites for marine enthusiasts.
Gede Gunawan, Senior Country Director Indonesia at Agoda, shared, “Asia is home to some of the world’s most popular diving destinations and remains a favorite among divers. At Agoda, we’re passionate about helping travelers access these amazing experiences. By offering great deals on accommodations, flights, and activities, we aim to make exploring the underwater world easier and affordable for everyone.”
Starting April 1st, Agoda’s Scuba Deals program offers an additional 10% discount on participating hotels in diving destinations across Indonesia, the Philippines, Malaysia, Thailand, and Vietnam. For more details, visit www.agoda.com/scubadeals.
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