The strategic collaboration expands ticketing distribution and supports international touring opportunities
Etihad Arena, the UAE’s leading indoor entertainment venue, has announced District by Zomato as its Official Ticketing Partner, marking a new chapter in how audiences discover and access live experiences in Abu Dhabi. The collaboration represents a strategic step in Etihad Arena’s continued growth, expanding its global reach while supporting increased visitor footfall to Yas Island. It will enhance access to the region’s most anticipated events while contributing to Abu Dhabi’s broader tourism economy.
The District by Zomato platform enables consumers to discover their city through experiences spanning across dining, live entertainment, attractions, and live activities; not just navigate it.
In the UAE, where social life seamlessly blends dining, entertainment, and culture, the collaboration between Etihad Arena and District represents a natural evolution of the consumer journey. By aligning with these existing social patterns, the collaboration engages fans during their discovery phase, facilitating a smoother transition from social planning to live event attendance. Beyond local integration, the platform’s international network provides a foundation for scaling global touring opportunities within the region.
Through this collaboration, District will integrate with Etihad Arena’s existing ticketing ecosystem, enabling discovery and access to live experiences to its user base. The partnership also reflects a shared vision to position Abu Dhabi as a leading regional entertainment hub, strengthening the calibre of international touring acts, enhancing live experiences across cultures and generations, and bringing communities together.
Marcus Osborne, General Manager at Etihad Arena, said, “We’re pleased to welcome District as an Official Ticketing Partner of Etihad Arena. As we continue to grow our global audience, partnerships like this play an important role in supporting Abu Dhabi’s wider tourism ambitions. Together, we can strengthen our offering, attract international touring productions, and continue delivering world-class experiences to audiences in the UAE and beyond.”
Kunal Khambhati, Founder & COO – Events, District by Zomato, said, “We’re thrilled to collaborate with Etihad Arena, one of the region’s most exciting live entertainment destinations, as its trusted ticketing partner. This collaboration marks a significant milestone for District as we continue to redefine the live events experience across the UAE. Etihad Arena has established itself as a premier home for exceptional entertainment, and together, we’re committed to delivering world-class, fan-first experiences.”
As Etihad Arena continues to build on its momentum as a leading destination for live entertainment, the partnership with District strengthens its ability to attract international touring productions while connecting global audiences to Abu Dhabi’s growing calendar of events.
Read more at TravelMail | Follow us on Facebook | Twitter | and Instagram for on-the-go news
