Hyatt India has launched an innovative Food and Beverage (F&B) campaign, designed to solidify its leadership in India’s luxury culinary space. This bold initiative not only celebrates Hyatt’s rich legacy of gastronomic excellence but also redefines the dining experience for Indian consumers. Rooted in Hyatt’s core purpose of care and commitment, the campaign showcases its exceptional offerings while pushing boundaries in the hospitality industry.
Hyatt’s Culinary Legacy: A Foundation of Excellence
Hyatt’s culinary journey in India has been marked by the success of its iconic signature restaurants such as La Piazza, TK’s Oriental Grills, China House, The Flying Elephant, Malabar Café, and Koyo Koyo. These establishments have consistently delivered a mix of authenticity, creativity, and quality, setting benchmarks in luxury dining. The new campaign draws inspiration from this legacy, aiming to elevate customer experiences and establish Hyatt as a trailblazer in India’s dynamic F&B landscape.
The Core Philosophy: Made with Love, Cherished Forever
“This campaign represents a bold new chapter in our culinary journey, one that celebrates the evolving tastes and preferences of Indian consumers. By showcasing our commitment to exceptional cuisine, authentic service, and unforgettable experiences, we’re challenging traditional notions of luxury dining and inviting guests to discover a world of experiences that are both accessible and exceptional. Above all, the campaign is rooted in our purpose of Care.
The line No matter what we do, Our restaurants take all your attention is based on the insight that exceptional F&B experiences are a powerful thing. They can even make you forget other great things about our hotel –like fabulous service, attention to detail, the thoughtfulness. The film ends with the message Made with Love, Cherished Forever epitomising the attention to detail and effort behind all our F&B offerings that result in unforgettable experiences for our guests” said Deepa Krishnan, Head of Marketing, India and Southwest Asia, Hyatt.
Reimagining Luxury Dining: Insights from Industry Leaders
“Hyatt globally and in ASPAC is known for our F&B programme. In India, Hyatt has a strong legacy with restaurants like La Piazza, TK’s Oriental Grills, China House, The Flying Elephant, Koyo Koyo, Malabar Café and many more. At Hyatt, we’re committed to redefining luxury dining in India.
We’re passionate about exceeding expectations and crafting experiences that linger long after the meal is finished. From the first bite to the last, every detail – our chefs’ creativity, our staff’s warmth, and the ambience – is thoughtfully designed to make our guests feel truly special and celebrated,” said Thomas Angerer, Director of Food & Beverage, India and Southwest Asia, Hyatt.
A Multi-Faceted Campaign Strategy
Hyatt’s campaign has been conceptualized by Animal and directed by Achowe, creating a visually captivating narrative across multiple platforms, including digital media, out-of-home (OOH) advertising, and Hyatt’s properties.
The Captivating Brand Film
At the heart of the campaign is an engaging brand film featuring Hareesh, a dedicated Hyatt staff member whose meticulous service reflects the brand’s commitment to excellence. The film also showcases the creativity and precision of Hyatt’s chefs, epitomizing the tagline “Made with Love, Cherished Forever.”
The narrative connects deeply with audiences, emphasizing how Hyatt’s culinary offerings transcend mere dining to become experiences worth cherishing.
A Social Media Revolution
“There are over 535 million posts under #food on Instagram – delicious-looking reels, carousels, stories that can make your mouth water and also, fill you up. So when we set out to do a campaign about the legendary food and restaurants of Hyatt, one thing all of us were clear on was that we couldn’t lead with food – because it’s everywhere. So we started thinking about how great food makes us feel.
What it makes us do. What it opens our eyes to. And finally: what great food makes us turn a blind eye to. A thought that hopefully does justice not only to the incredible food at Hyatt but also to the fabulous, courteous, hard-working people who work there.” said Sayantan Choudhury, Senior Partner, Animal
Signature Restaurants: Celebrating Culinary Diversity
Hyatt’s signature restaurants are more than dining establishments; they are destinations that bring together diverse cuisines and exceptional service.
- La Piazza: Known for its authentic Italian flavours, La Piazza has become synonymous with classic yet innovative dishes.
- TK’s Oriental Grills: This restaurant offers a perfect blend of Asian cuisines, presented with finesse and artistry.
- China House: A haven for lovers of traditional and modern Chinese cuisine, it delivers a dynamic dining experience.
- The Flying Elephant: A multi-cuisine restaurant that stands out for its architectural beauty and diverse menu.
- Malabar Café: Showcasing the vibrant flavours of Kerala, this café is a tribute to the richness of South Indian cuisine.
- Koyo Koyo: A celebration of Japanese culinary traditions with a contemporary twist.
These venues exemplify Hyatt’s dedication to culinary excellence and its ability to cater to diverse tastes and preferences.
Redefining Indian Hospitality Standards
The F&B campaign underlines Hyatt’s role in shaping the hospitality industry in India. By combining exceptional cuisine, heartfelt service, and immersive experiences, Hyatt is setting new benchmarks for luxury dining. The campaign not only showcases Hyatt’s offerings but also redefines what it means to dine in style.
Hyatt’s Global Influence in the F&B Industry
Hyatt’s reputation as a culinary leader extends beyond India. Globally, the brand is recognized for its innovative F&B programs across the Asia-Pacific region (ASPAC) and other markets. The India-specific campaign serves as a testament to Hyatt’s ability to adapt global expertise to local preferences, creating a seamless fusion of international flair and regional authenticity.
The Campaign’s Impact on Hyatt’s Brand Identity
This initiative strengthens Hyatt’s position as a pioneer in experiential dining, further cementing its reputation as a brand that prioritizes people and care. By focusing on the emotional aspects of dining, Hyatt connects deeply with its audience, making every meal a story worth sharing.
Conclusion
Hyatt India’s all-new F&B campaign is more than a marketing initiative; it is a bold statement of the brand’s commitment to culinary innovation and guest satisfaction. With its unparalleled focus on quality, authenticity, and care, Hyatt continues to redefine the boundaries of luxury dining in India. The campaign celebrates not only the food but also the people and experiences that make every moment at Hyatt unforgettable.
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