Rosetta Hospitality has been a trailblazer in the luxury hospitality sector, seamlessly blending sustainability with personalized experiences to create lasting memories for its guests. In this exclusive interview, Abhra Guhathakurta, the Head of PR and Marketing Communications, shares insights into the brand’s innovative strategies, its commitment to eco-conscious luxury, and the future of the hospitality industry.
One of our standout digital marketing campaigns was the “Escape to Nature” campaign, which highlighted Rosetta Sakleshpur’s serene coffee plantation setting. The campaign targeted travellers seeking immersive nature experiences paired with luxury and comfort. We created visually engaging content showcasing the coffee plantations, farm-to-fork dining, and our premium accommodations. Leveraging platforms like Instagram and Facebook, we amplified the campaign through collaborations with influencers who shared authentic, relatable experiences at our property. This approach resonated deeply with their followers, expanding our reach.
The campaign reached over 2 million users, achieved a 5.2% click-through rate, and drove a substantial increase in direct bookings. Influencer content alone generated over 2,00,000 organic impressions and boosted engagement across social media. More importantly, it strengthened Rosetta’s brand presence by establishing us as a destination for nature-inspired luxury. It showcased our commitment to sustainability and created a strong emotional connection with travellers, solidifying Rosetta as a trusted name for unique, high-quality experiences.
2. In the competitive world of luxury hospitality, what unique value proposition sets Rosetta apart? How has your team crafted Rosetta’s brand story to resonate with today’s luxury travellers?
Rosetta Hospitality stands out in the luxury hospitality space with its unique combination of sustainability, personalized experiences, and attention to detail. Our commitment to offering farm-to-fork dining, where fresh produce from our polyhouses is served, aligns with the growing preference for healthy, locally sourced food. Coupled with luxurious amenities, spacious accommodations, and exceptional service, Rosetta offers a blend of comfort and conscious living that resonates deeply with modern luxury travellers.
Crafting Rosetta’s brand story has been a thoughtful process rooted in authenticity and guest-centricity. We’ve focused on highlighting the unique aspects of our properties—whether it’s the serene coffee plantations or the outdoor shower. Through engaging digital content, social media storytelling, and influencer collaborations, we’ve built a narrative that emphasizes Rosetta as more than just a destination—it’s a place to create lifetime memories.
Our team’s approach ensures that every element of the brand story reflects the evolving expectations of luxury travellers. By seamlessly integrating sustainability, local authenticity, and a focus on guest well-being, we’ve positioned Rosetta as a trusted name that redefines luxury through simplicity, elegance, and thoughtful experiences.
3. Can you discuss how sustainability influences your brand’s identity and how guests have responded to these initiatives?
Sustainability is an important part of Rosetta Hospitality’s identity. It influences how we operate our properties and create guest experiences. From using solar panels and rainwater harvesting to curtailing the use of single-use plastics and offering eco-friendly toiletries, we ensure our practices are environmentally responsible. Guests have responded positively to these efforts. Many appreciate our focus on fresh, locally sourced food through our farm-to-fork dining, which supports local communities and reduces our carbon footprint. These initiatives make their stay more meaningful while still being comfortable and luxurious.
Sustainability helps us connect with guests who value eco-conscious travel. It also strengthens our brand by showing that luxury and environmental care can go hand in hand. This approach helps us meet the expectations of today’s travellers while building a strong foundation for the future.
4. Influencers play a big role in today’s marketing landscape. What qualities do you look for in influencers and content creators when partnering with them?
When partnering with influencers and content creators, we focus on a few key qualities that align with Rosetta Hospitality’s values and target audience.
First, authenticity is very important. We look for influencers who genuinely connect with their audience and have a style that feels natural, not overly promotional. Their content should reflect real experiences, as this builds trust with their followers.
Second, relevance matters. We prefer creators whose audience matches our target demographic. For example, those who focus on luxury travel, wellness, or nature-inspired experiences are a great fit for Rosetta. Engagement is another key factor. It’s not just about the number of followers an influencer has, but how actively their audience interacts with their content. High engagement shows that their followers trust their opinions and are likely to act on their recommendations.
Finally, professionalism is essential. We value creators who respect timelines, provide quality content, and are transparent in their collaborations. This ensures a smooth partnership and helps maintain Rosetta’s standards of excellence. By choosing influencers with these qualities, we can create meaningful campaigns that resonate with their audience and effectively showcase what Rosetta has to offer.
5. What strategies have proven effective in engaging a younger demographic through influencer and content marketing?
To engage a younger demographic, we focus on creating campaigns that are fun, visually appealing, and easy to relate to. Our strategy emphasizes short, engaging content like reels and stories on Instagram, which is a favourite platform among younger audiences.
We also ensure that influencers we collaborate with are relatable to this demographic, often choosing creators who are lifestyle-oriented. Instead of traditional promotional posts, we encourage influencers to highlight specific, unique moments such as savouring fresh meals at our restaurants, enjoying the outdoor shower area, unwinding at the spa, exploring our expansive activity centre, or capturing the scenic beauty of our coffee plantations in Sakleshpur.
Interactive content has also proven effective. Influencers often engage their followers through polls, quizzes, or challenges during collaborations, which keeps younger audiences actively involved. By focusing on creative, relatable, and interactive content, we’ve successfully connected with younger travellers while excitingly showcasing Rosetta’s offerings.
6. Post-pandemic, luxury travellers have evolving needs and expectations. How is Rosetta adapting to these shifts in consumer behaviour?
The pandemic has shifted luxury travellers’ preferences toward spacious accommodations, open surroundings, and health-conscious options. At Rosetta Hospitality, we’ve adapted by focusing on what truly enhances our guests’ experiences across all our properties.
Travellers now value expansive spaces, and our property in Sakleshpur, spread across 100 acres of lush coffee plantations, provides ample room to relax and explore. Our rooms are designed for comfort, featuring generous layouts, private sit-out areas or balconies, and outdoor showers that allow guests to connect with nature uniquely. Similarly, at Elements by Rosetta in Varca, Goa, guests enjoy some of the largest rooms within our competition set. Adding to the appeal is our all-new beachside restaurant, Ouzo Delmar, located on the pristine white sands of Varca Beach, where guests can rejuvenate in a serene, open environment—a key preference for travellers post-pandemic.
Health-conscious dining remains a priority. Across our properties, we focus on locally sourced ingredients to provide fresh, flavorful meals. At Elements by Rosetta, guests can savour authentic Goan flavours, while at Rosetta Sakleshpur, our farm-to-fork philosophy emphasizes sustainability and wellness.
Additionally, nature-based activities such as plantation tours and nature walks allow guests to reconnect with the outdoors while enjoying meaningful experiences. By offering these, Rosetta meets the evolving expectations of post-pandemic luxury travellers, creating memorable stays rooted in comfort and authenticity.
7. In what ways has Rosetta integrated wellness and personal well-being into its offerings, given the increased demand for such experiences?
At Rosetta, wellness and personal well-being are at the heart of our offerings. Our in-house spa provides guests with rejuvenating treatments designed to relax the body and mind, promoting holistic wellness. Spacious rooms with private sit-out areas, balconies, and outdoor showers create a calming retreat.
Additionally, activities like nature walks and plantation tours encourage guests to connect with nature, enhancing both physical and mental well-being.
8. Looking ahead, what key trends do you believe will define the luxury of the hospitality sector, and how is Rosetta preparing for them?
The future of luxury hospitality will be shaped by a demand for sustainability, spacious accommodations, and meaningful connections with nature. Guests are increasingly seeking eco-conscious practices, expansive private spaces, and experiences that immerse them in the destination’s unique offerings.
Rosetta is prepared for these trends with properties like our 100-acre coffee plantation in Sakleshpur, offering spacious rooms with private sit-outs and outdoor showers, perfect for relaxation. At Elements by Rosetta in Varca, Goa, guests enjoy similarly spacious rooms along with a complimentary pick-up and drop service to Varca Beach. This pristine white sand beach features our beachside restaurant, Ouzo Delmar, where guests can rejuvenate in a serene and open environment.
With a strong focus on sustainable dining through our farm-to-fork philosophy, nature-driven activities like plantation tours and beachside relaxation, and accommodations that prioritize comfort and privacy, Rosetta is ready to meet the evolving needs of luxury travellers in the years to come.
Technology plays a crucial role in shaping the future of luxury hospitality by streamlining services and enhancing guest convenience. At Rosetta, we focus on leveraging technology in practical ways that improve the guest experience without compromising the personal touch.
Internally, we use advanced guest feedback systems to meticulously analyze guest insights, enabling us to refine our offerings and enhance our service quality. Our CRM system helps us track and understand guest preferences, ensuring personalized interactions and tailored experiences throughout their stay.
While technology enhances convenience, we believe the essence of luxury lies in human connection, and we carefully balance innovation with warm, attentive service to deliver a truly memorable experience.
10. What steps is Rosetta taking to ensure it remains a forward-thinking brand in the hospitality industry?
Rosetta remains a forward-thinking brand by embracing innovation and focusing on long-term sustainability. We invest in technologies that streamline operations and enhance guest convenience while reducing our environmental footprint. By staying attuned to emerging travel trends, we explore new ways to elevate the guest experience, such as creating properties in untouched, scenic locations and fostering meaningful connections with local communities. Our approach is rooted in anticipating future needs and continuously evolving to stay ahead in the industry.
Conclusion
Abhra Guhathakurta’s vision underscores Rosetta Hospitality’s dedication to redefining luxury through sustainability, innovation, and authentic guest connections. As the brand continues to adapt to emerging trends, it cements its reputation as a leader in eco-conscious hospitality, offering a seamless blend of elegance and purpose for modern travellers.
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