The World Travel & Tourism Council (WTTC) has officially partnered with FINN Partners, an independent global marketing and communications firm, to launch the much-anticipated ‘Together in Travel’ initiative. This strategic collaboration aims to harness FINN Partners’ deep expertise in content creation, public relations, SEO, and digital marketing to elevate the new global community designed to champion small and medium-sized enterprises (SMEs) within the travel industry.
FINN Partners, with their well-established track record in global travel, sustainability, and social impact campaigns, will take charge of managing the corporate communications strategy for this bold new initiative. The ‘Together in Travel’ campaign is scheduled for an official unveiling at the WTTC Global Summit in Perth this October, setting the stage for what promises to be a groundbreaking venture for the global travel sector.
The World Travel & Tourism Council’s Role in Shaping Global Travel
As a renowned global authority in the travel and tourism space, the WTTC has long championed the economic, social, and cultural contributions of the industry. Their commitment to sustainability and inclusive growth is well-recognized, and their latest project, ‘Together in Travel,’ underscores their mission to create a more resilient and inclusive global tourism sector. The WTTC works closely with governments, industry leaders, and communities worldwide to highlight the value of travel and tourism and to push for key initiatives that promote sustainable practices in the sector.
Empowering SMEs: The Core of ‘Together in Travel’
Small and medium-sized enterprises (SMEs) play a crucial role in the travel industry, making up an estimated 80% of the global travel community. Yet, many of these businesses face challenges in accessing the tools and resources they need to thrive. The creation of the ‘Together in Travel’ community seeks to fill this gap by offering comprehensive tools, networking opportunities, and valuable content tailored specifically to help SMEs grow their businesses.
The ‘Together in Travel’ community will offer both free membership and a range of paid membership options in later phases, ensuring access for businesses at all levels. The initiative will provide SMEs with the following key benefits:
- Business growth tools: SMEs will have access to tailored business tools that will help them streamline operations, drive revenue, and expand their market presence.
- Networking opportunities: The community will facilitate connections with other industry players, from startups to mature businesses, enabling SMEs to build meaningful partnerships.
- Exclusive content and insights: Members will receive regular access to curated content, industry reports, and insights designed to inform their business strategies.
- Learning programs: A series of tailored learning programs will be offered, designed to help SMEs enhance their business acumen and remain competitive in an evolving market.
FINN Partners: Leading the Global Communications Charge
FINN Partners, a well-established global communications firm, has been entrusted with leading the global communications strategy for the ‘Together in Travel’ initiative. Their work will span multiple facets of the campaign, including content creation, public relations, SEO, and digital advertising. With an impressive track record of managing high-impact campaigns across various industries, FINN Partners is well-positioned to help the WTTC achieve its goals for the ‘Together in Travel’ community.
Debbie Flynn, Managing Partner, Global Travel Practice Leader at FINN Partners expressed enthusiasm for the partnership, stating, “At FINN Partners, we have always believed in the transformative power of travel. By collaborating with the WTTC on the ‘Together in Travel’ community, we are excited to be leading the campaign which will inspire confidence in the future for this critical part of our sector and ensure sustainable partnerships, growth and resilience” Flynn is leading the account alongside a team of 10 across practices and markets, including in India, APAC, Europe, and the U.S.
Flynn and her team of ten specialists, who are based across key markets including India, APAC, Europe, and the U.S., will work collaboratively to drive global awareness of this dynamic new community.
Global SMEs: The Heartbeat of the Travel Industry
The travel and tourism sector has always been a cornerstone of global economic growth, and the role of SMEs within this ecosystem is undeniably significant.
Julia Simpson, WTTC President & CEO said, “SMEs form the backbone of our global tourism industry and their role in driving growth and innovation is undeniable. By partnering with FINN Partners on the ‘Together in Travel’ community campaign, we are leveraging their communications and storytelling expertise globally to amplify the voices of SMEs, ensuring they have the sustainable support and visibility needed to thrive in today’s competitive landscape.”
Matthew Upchurch, Vice Chair of Membership at WTTC | Chairman & CEO of Virtuoso, said “As the founder of a membership organisation myself and a long-time member of WTTC I am delighted to see our joint vision becoming a reality and these important voices being given a platform on the global stage. The ‘Together in Travel’ by WTTC will elevate our role as the voice and advocate for the private sector. I am excited to see the value the WTTC and Together in Travel subscribers will bring to each other as the community thrives.
Driving Engagement Across Key Markets
The ‘Together in Travel’ initiative will target all levels of the private travel sector, from fledgling startups to established businesses across emerging and developed markets. By fostering connections and promoting sustainable business practices, the community aims to become a hub for knowledge-sharing, collaboration, and business development.
FINN Partners’ comprehensive communications approach will focus on key global markets, including:
- India
- Asia-Pacific (APAC)
- Europe
- North America
By leveraging their digital expertise and storytelling prowess, the team will drive engagement and visibility, positioning ‘Together in Travel’ as the go-to community for SMEs in the travel sector.
The Future of the ‘Together in Travel’ Community
The ‘Together in Travel’ community represents a significant milestone for the WTTC, marking a pivotal moment in its ongoing mission to support and uplift SMEs in the global travel industry. With FINN Partners leading the communications strategy, the initiative is poised to become a major force in shaping the future of travel and tourism.
Through collaboration, innovation, and a commitment to sustainability, ‘Together in Travel’ will provide SMEs with the tools they need to not only survive but thrive in an increasingly competitive global marketplace.
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