3rd Tourism Working Group Meeting brings the best out of Kashmir to the world
The recent side event on ‘Film Tourism for Economic Growth and Cultural Preservation,’ held during the 3rd Tourism Working Group Meeting in Srinagar, witnessed Union Ministers Dr. Jitendra Singh and G. Kishan Reddy shedding light on the immense potential of film tourism in Jammu and Kashmir. This article delves into the visionary efforts of the government to promote Jammu and Kashmir as profitable and captivating film destination, attracting filmmakers from across the globe.
1. The Youth of Kashmir: An Aspirational Force
Dr. Jitendra Singh acknowledged the highly aspirational and forward-looking nature of the youth in Kashmir. He emphasized their ability to recognize the vast opportunities Prime Minister Narendra Modi created for this country’s people. The 3rd Tourism Working Group Meeting, along with its side events, aims to generate job prospects for the youth in Jammu and Kashmir. The serene beauty of the region has captivated filmmakers, both from India and internationally, thereby bolstering the potential for economic growth and cultural preservation.
2. Kashmir: A Cost-Effective Film Destination
Under the leadership of Prime Minister Narendra Modi, Kashmir is poised to become a profitable, cost-effective, and economically viable film destination. Dr. Jitendra Singh highlighted the various benefits that events like the 3rd Tourism Working Group Meeting bring to Jammu and Kashmir, ensuring its all-around development.
3. India: The Ultimate Film Production Hub
Union Minister G. Kishan Reddy envisioned India as a one-stop destination for film production, boasting breathtaking locations, talented technicians, and state-of-the-art post-production facilities. Referring to Kalhana’s Rajtarangini, he described how Srinagar, with its captivating lakes, has always been a source of inspiration for artists, nature lovers, and now filmmakers, revitalizing the film industry in Jammu and Kashmir. The government’s aim is not only to revive film tourism in Kashmir but also to promote it throughout the country.
4. Film Tourism: A Catalyst for Vibrant Tourism Industry
Recognizing the immense potential of film tourism, Sh. Reddy emphasized its significant contribution to the vibrant tourism industry in India. Films possess a compelling ability to influence travel choices, attracting tourists worldwide. Sh. Reddy also celebrated the historic moment of winning two Oscars this year, with ‘Naatu Naatu Song’ and ‘The Elephant Whisperers’ documentary, which further underscores the power of film in promoting tourism.
5. The Magical Allure of Kashmir
Renowned Indian film actor, producer, and entrepreneur, K. Ram Charan, highlighted the magical allure of Kashmir. Its pristine beauty, enchanting mountains, and more create an irresistible charm that draws people from far and wide. Kashmir’s natural splendour sets the perfect stage for filmmakers to capture its mesmerizing essence.
6. Tourism as a Job Creator
G20 Sherpa, Amitabh Kant, echoed Prime Minister Narendra Modi’s belief in the multiplier effect of tourism as a significant job creator. The G20 meeting held in Jammu and Kashmir aims to foster increased job opportunities in the region. Sh. Kant further commended Kashmir for being an unrivalled film destination, offering everything that the film industry seeks.
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